3Chapter Outline The nature of culture What is culture?Values and folkwaysComparing cultural valuesSub-cultures and cultural changeHow cultures see each otherCultural dimensions – how people look at lifeHofstede's dimensionsTrompenaars’ dimensions
4What is Culture?Culture defined: Acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates attitudes, and influences behavior.Not everyone in a culture has the same values.
5Characteristics of Culture LearnedShared among members of a societyTrans-generational: passed down from one generation to the nextSymbolic: uses symbols to represent valuesPatterned: has structure. A change in one part of a culture produces changes in other parts.Adaptive: changes over time
6Values and Folkways Culture sets norms (expectations) for behavior Values are cultural beliefs about what is right or wrong, good or bad, important or unimportant. Values have moral significance and are often included in law.Folkways are customary ways of behaving, with little or no moral significance.Examples: wedding customs, what to wear to a funeral, gift giving
7Table 4-1: Cultural Values FreedomIndependenceSelf-relianceEqualityIndividualismCompetitionEfficiencyTimeDirectnessOpennessUnited StatesBelongingGroup harmonyCollectivenessAge/seniorityGroup consensusCooperationQualityPatienceIndirectnessGo-betweenJapanFamily securityFamily harmonyParental guidanceAgeAuthorityCompromiseDevotionHospitalityArab Countries
8Sub-cultures and Cultural Change Groups within a culture may be part of a sub-culture that varies in some ways from the national culture.Cultures can change gradually over time.People who have worked outside their own country or have friends from other cultures may pick up some attitudes or behaviors from the other culture.
9How Cultures View Each Other Stereotyping: assumes that all people within one culture or group behave, believe, feel, and act the same.Ethnocentrism: occurs when people from one culture believe that theirs are the only correct norms, values, and beliefs.Self-reference criterion: the assumption that people in another culture will behave like people in your culture
10How Culture Affects Management Practices Centralized vs. decentralized decision makingSafety vs. risksIndividual vs. group rewardsInformal vs. formal proceduresCooperation vs. competitionShort-term vs. long-term horizonsStability vs. innovationNote: vs. = versus. Shows a contrast between two things.
11Hofstede’s Cultural Dimensions Power distanceUncertainty avoidanceIndividualism/collectivismMasculinity/femininity
12Hofstede’s Cultural Dimensions Power Distance Power distance: The extent to which less powerful members of institutions and organizations accept that power is distributed unequallyHigh power distance countries: people obey the orders of their superiors and are less likely to question authority. Companies tend to use centralized decision-making and tall organization structures (many levels of management)Low power distance countries: flatter and decentralized organization structures, smaller ratio of supervisors. Employees are more likely to question their bosses. Participative management may be used.
13Hofstede’s Cultural Dimensions Individualism and Collectivism Individualism: Tendency of people to look after themselves and their immediate family onlyCountries high in individualism: High individual initiative. Promotions are based on achievement. Salaries are based on market value.Collectivism: Tendency of people to belong to groups or collectives and to look after each other in exchange for loyaltyCountries high in collectivism: Low individual initiative. Salaries and promotions may be based on seniority
15Hofstede’s Cultural Dimensions Uncertainty Avoidance Uncertainty avoidance: Extent to which people feel threatened by ambiguous situations and have created beliefs and institutions that try to avoid such situationsHigh uncertainty avoidance countries: people have high need for security, strong belief in experts and their knowledge, more written rules and procedures, less risk taking by managersLow uncertainty avoidance countries: people are more willing to accept risks associated with the unknown, fewer written rules and procedures, more risk taking by managers, higher employee turnover, more ambitious employees
17Hofstede’s Cultural Dimensions Masculinity and Femininity Masculinity: the dominant social values are success, money and thingsCountries high in masculinity: People place great importance on earnings, recognition, advancement, challenge, and wealth. High job stress.Femininity: the dominant social values are caring for others and the quality of lifeCountries high in femininity: great importance on cooperation, friendly atmosphere, employment security, and the natural environment. Low job stress.This dimension is also called success vs. quality of life.
19Trompenaars’ Cultural Dimensions Universalism vs. ParticularismNeutral vs. EmotionalAchievement vs. AscriptionSequential vs. Synchronous use of timeInner-directed vs. Outer-directed
20Trompenaars’ Cultural Dimensions Universalism vs. Particularism Universalism – the belief that ideas and practices can be applied everywhere in the world without modification. People tend to focus on formal rules and expect business partners to do the same.Particularism – the belief that circumstances dictate how ideas and practices should be applied and some things cannot be done the same way everywhere. People tend to focus on relationships, working things out to suit those involved.
21Trompenaars’ Cultural Dimensions Neutral vs. Emotional Cultures Neutral culture – a culture in which emotions are held in check. People try not to show their feelingsEmotional culture – a culture in which emotions are expressed openly and naturally. People smile, may talk loudly, greet each other with enthusiasm, show happiness or unhappiness.
22Trompenaars’ Cultural Dimensions Achievement vs. Ascription Achievement culture - culture in which people are accorded status based on how well they perform their work and what they have accomplishedJob, work performance, education, etc.Ascription culture - culture in which status is accorded based on who or what a person isFor example, status may be accorded on the basis of age, gender, family, tribe, ethnic group, etc.
24Trompenaars’ Cultural Dimensions Use of Time Sequential use of time - people do one thing at a time and keep appointments strictly. Being on time is importantSynchronous use of time - people do more than one thing at a time. Appointments are approximate.
25Trompenaars' Dimensions of Culture Inner-directed vs. Outer-directed Inner-directed: People believe in controlling the natural environment and think that they can control what happens to themOuter-directed: People believe in allowing things to take their natural course and living in harmony with nature. People are less likely to believe that they can control what happens to them.