1. THE RHETORIC OF THE IMAGE
Roland Barthes
THE RHETORIC OF THE IMAGE

2. The Three Messages

3. The Three Messages
Linguistic

4. Linguistic Coded Iconic
The Three Messages
Linguistic
Coded Iconic

5. Linguistic Coded Iconic Non-Coded Iconic
The Three Messages
Linguistic
Coded Iconic
Non-Coded Iconic

6. Signified ______________ Signifier

7. _________________________________ FLOWER

8. CAPTIONS LABELS ALL FRENCH LANGUAGE
LINGUISTIC MESSAGE
CAPTIONS
LABELS
ALL FRENCH LANGUAGE

9. ICON REPRESENTS ITS OBJECT THROUGH SIMILARITY
THE PHOTOGRAPH OF THE SHOPPING BAG AND ITS CONTENTS IS ICONIC

10. CODED ICONIC MESSAGE FOUR SIGNIFIERS GAPING STRING BAG
DOING ONE’S OWN SHOPPING

11. CODED ICONIC MESSAGE FOUR SIGNIFIERS GAPING STRING BAG ITALIANICITY
DOING ONE’S OWN SHOPPING
ITALIANICITY
TOMATO, PEPPER AND TRICOLOR

12. CODED ICONIC MESSAGE GAPING STRING BAG ITALIANICITY
DOING ONE’S OWN SHOPPING
ITALIANICITY
TOMATO, PEPPER AND TRICOLOR
TOTAL CULINARY SERVICE
EVERYTHING TO MAKE THE DISH

13. CODED ICONIC MESSAGE GAPING STRING BAG ITALIANICITY
DOING ONE’S OWN SHOPPING
ITALIANICITY
TOMATO, PEPPER AND TRICOLOR
TOTAL CULINARY SERVICE
EVERYTHING TO MAKE THE DISH
THE “STILL LIFE”
EVOKES AESTHETIC SIGNIFIED

14. NON-CODED ICONIC SIGNS
REAL OBJECTS OF THE SCENE
A MESSAGE WITHOUT A CODE
THE LITERAL MESSAGE

15. LINGUISTIC MESSAGE IS DENOTED
SYMBOLIC SYSTEM CONNOTED