1. Lesson: Introduction to Online Media. Language Features Non-fiction texts

2. Lesson: Introduction to Online Media. Teachers are advised to use examples of news reports/ articles and adverts to illustrate the language features. Please acknowledge all sources of any downloaded document. Teachers are advised to use examples of news reports/ articles and adverts to illustrate the language features. Please acknowledge all sources of any downloaded document. Resources: Resources: http: www.magazinesonline.co.uk http: www.onlinenewspapers.com http: adsoftheworld.com

3. Language features 1) Sentence structures: Usually the author of non-fiction texts uses a mixture of simple, compound and complex sentences to express their ideas. This use of range of sentence structures lends variety to the text – increases its reading effectiveness. Also, paragraphs are kept short for clarity and effect. Sometimes sub-headings are used to help readers focus on particular aspects of a text/story/content. 2) Simple language: Authors of non-fiction text tends to use simple language (with limited technical words/jargons) to reach a wider audience/readers. They try to make the language persuasive to convince the readers. Also, they try to make the tone informal, friendly and conversational to attract the readers. Furthermore, authors of non-fiction texts use a range of punctuation for impact.

4. Language features 3) Rhetorical devices: A range of rhetorical techniques could be used by authors of non-fiction text to convince/persuade people or to make/prove a point: (a) Rhetorical questions→ questions which does not require answers (b) Emotive words→ words that express emotions (c) Repetition→ to repeat an idea (to persuade/convince) (d) Exaggeration→ to blow-up/over emphasise an idea

5. Language features 4) Address the readers directly: Authors of non fiction media texts use ‘you’, ‘we’ to involve the readers. 5) Rich description: A range of techniques could be used by authors of non-fiction texts to engage the readers: (a) Imagery→ Authors choose words carefully to create a visual effect on the readers (b) Simile, Metaphor→ Authors compare two things to add greater effect (while comparing authors might use ‘as’ or ‘like’ – simile; authors might not use ‘as’ or ‘like’ – metaphor) (c) Alliteration→ Authors use alliteration to emphasise (words beginning with same letters placed next to each other in a sentence) (d) Facts and opinions→ Authors use facts and opinions to persuade readers

6. Language features 6) Quotations: Authors of non-fiction texts tend to use quotations from various sources – experts, eye witnesses, celebrities, victims, etc. – as evidence, to add credibility to the text.