1. In partnership with Amigos de Sian Ka’an and the Coral Reef Alliance

2. to see tourism become a force for biodiversity conservation MARTI’s vision is to see tourism become a force for biodiversity conservation and sustainable community development in the Mesoamerican Reef Ecoregion.

3. CI’s Approach MARTI is bringing about profound landscape and seascape changes by working at scale and by engaging a network of strategic change agents and leaders on the ground.

4. Project Goals hotels, tour operators and cruise lines Engage key sectors of the tourism industry – hotels, tour operators and cruise lines – to significantly reduce the industry’s environmental footprint and maximize its contributions to the protection of the Mesoamerican Reef.

5. The Challenges Marine habitat degradation Water pollution Coastal ecosystem destruction

6. Marine Habitat Degradation MARTI is working with governments, cruise lines, private sector and civil society to improve destination-level management of cruise ship visitation. Signing the Cozumel Declaration January 2008

7. Results bringing together for the first time ever collective action CI facilitated a series of participatory planning workshops, bringing together for the first time ever key cruise tourism stakeholders to define high priority issues related to cruise ship visitation, and recommendations for addressing these issues through collective action. Outcomes 1. Cozumel Declaration 2. Action Plan for the Shared Stewardship of Cozumel’s Natural Heritage 3. Joint implementation of three ‘quick-win’ conservation projects

8. www.mesoamericanreef.org www.conservation.org www.celb.org www.amigosdesiankaan.org www.coral.org