1. { Effective advertising

2.  The ultimate objective of any ad is to: INCREASE SALES. The message of an ad will accomplish this by informing, persuading or reminding the target audience of the benefits of a product or service.

3.  Has one clear _____________  Is ______________ (including brand)  Conveys _____________  Appeals to the ______________  Uses the most suitable ____________ to reach the target market  Should have ____________ results in terms of _______ and ________ A Great AD: message memorable image audience media higher salesprofits

4. There are many __________ used to achieve the above objectives. methods

5. They include:

6.  Some of the most memorable advertisement are humours  Top 25 funny ads Top 25 funny ads Top 25 funny adsHumour:

7.  Quirky Packaging Quirky Packaging Quirky Packaging Unusual, Quirky Connections

8.  Extraordinary story by Guinness Extraordinary story by Guinness Extraordinary story by Guinness Extraordinary Situations

9.  Britney Spears and Pepsi Britney Spears and Pepsi Britney Spears and PepsiCelebrity

10.  Proactive – Jessica Simpson Proactive – Jessica Simpson Proactive – Jessica SimpsonTestimonial

11.  Project Indonesia Project Indonesia Project Indonesia Telling a Story

12.  Dove Commercial Dove Commercial Dove Commercial Sensual Appeals

13.  P&G – Thank you Mom P&G – Thank you Mom P&G – Thank you Mom Emotional Appeals