1. CHAPTER 9 Web 2.0 and Social Networks

2. CHAPTER OUTLINE 9.1 Web 2.0 Underlying Technologies 9.2 Web 2.0 Applications 9.3 Categories of Web 2.0 Sites

3. LEARNING OBJECTIVES 1. Describe the differences between Web 1.0 and Web 2.0, and explain the benefits of three information technologies used by Web 2.0. 2. Identify five prominent Web 2.0 applications, and provide at least one example of how each can be utilized in a business setting. 3. Discuss the three categories of Web 2.0 sites, and provide at least one example of how each can improve business efficiency and profitability..

4. 9.1 Web 2.0 Underlying Technologies

5. Web 2.0 Underlying Technologies AJAX Tagging Really Simple Syndication (RSS)

6. 9.2 Web 2.0 Applications

7. Web 2.0 Applications Blogs and Blogging Wikis Netcasting Web 2.0 Media Printing-on-Demand Crowdsourcing

8. Web 2.0 Media Video Music Photographs

9. 9.3 Categories of Web 2.0 Sites

10. Categories of Web 2.0 Sites Social Networking Sites Aggregators Mashups

11. Aggregators Bloglines Digg Simply hired Technorati

12. Closing Case The Problem The Solution The Results