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System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. How to build your business brand.

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Presentation on theme: "System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. How to build your business brand."— Presentation transcript:

1 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. How to build your business brand and get enquiries without having to spend a lot of $$$ and time How do you presently get business? Is it getting more challenging?

2 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

3 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

4 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Willy Lim, co-founder of NPQ, was a Singapore Government scholar who graduated with a Masters Degree from National University of Singapore. He had served in the defense industry as a business consultant, before starting his own direct marketing training business during the recession in the year 2000. By incorporating a system driven business model using the NPQ Marketing System TM Strategy to expand his business, he has built significant businesses in Singapore, Malaysia and China. On one occasion, he built and trained a FMCG sales force from zero to over USD 200,000 of monthly revenue in less than 6 months.

5 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. KC See, co-founder of NPQ, an accountant by profession, has been in business for the last 24 years, having built numerous businesses in various industries. He started MasteryAsia, a regional mentorship company that has to date coached more than 6,980 clients over the last 11 years through the very popular Money Mastery Programme. A seasoned Marketing Practitioner, he had consulted many MNCs and SMEs in sales and marketing strategies and tactics. In one instance he helped a client increase sales by 9 times without increasing any marketing expense.

6 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ Press Conference

7 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ in ZDNet Asia

8 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ in Marketing Interactive

9 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ in Straits Times

10 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. NPQ interviewed by Japanese Magazine

11 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Celebrity Columnist in SME Magazine

12 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. What Our Clients Say “I feel that the key of success in the future is on distribution development, and new media are playing a very important role in getting to your customer. NPQ gives me the realization that there is a whole new world going on beyond what we are experiencing outside these four walls, and that’s more and more influential in the way people decide and buy products & services. I believe all industries that are looking for non- traditional ways of distribution can benefit from NPQ.” Hugo van Vledder, Chief Marketing Officer, eTiQa Insurans & Takaful

13 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. What Our Clients Say “We are very impressed by NetProfitQuest of the works they have done for the SMEs and as the result of that, the Institute of Systems Science is inviting them to consider to work with us and bring their expertise and courseware to the corporate world.” Mr. Lim Swee Cheang, CEO, ISS, National University of Singapore

14 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Some of NPQ Clients

15 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. More than 500 million Facebook users

16 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. 47% of Americans are on Facebook!

17 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Social Media Survey Conducted by NPQ 100 Local Biz surveyed Social Media presence 6 in 10 on Facebook 3 in 10 on Youtube A quarter on Twitter 80% considering to spend more on social media BUT 65% has NO competency 31% has ZERO online enquiry 57% has <50% online enquiry

18 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. If a business does not have an productive online channel, it might not be in business …for long. It is a matter of time. But what was your solution to this? Website? Online advertising?

19 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

20 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Are You Still Advertising in Directories?

21 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. So if you are looking for something, do you go into yellowpages.com or some directories to search for adverts? TRUTH People do not do business searches in business directories No! We DON’T WE SEARCH.

22 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. So if you are not found on the first few pages of Google when your clients searches for your business category & location, then you miss the most prospective customer You’ll miss the customer who is SEARCHING TO BUY!!!! Question: Are You Found?

23 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Offline VS Online OfflineOnline

24 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Drawing Analogies No wonder so many e-Commerce websites has NO COMMERCE!! No wonder so many e-Commerce websites has NO COMMERCE!!

25 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. HARD FACT: *99% of all websites in the world gets LITTLE or NO VISITORS!. *A website with an Alexa ranking of 1,000,000 gets about 20-50 daily visitors. Less than 1% of websites has an Alexa ranking of 1,000,000

26 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. The Modern Marketing Funnel Customer In Control Customer & Sales Share Control

27 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. The TRUTH about Online Marketing is…

28 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Seems like NONE of these components have anything to do with Website Designer or e-Commerce Integrator These are the job of e-Marketing Specialist These are the job of e-Marketing Specialist The TRUTH about Online Marketing is…

29 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. The Solution? In a challenging business environment, business owners need to find new and creative solutions NPQ Business Portal Web 2.0 Sales & Marketing Office

30 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

31 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. The “Blue Ocean” Solution

32 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Neither a Directory nor a Website So let’s try that…

33 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

34 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

35 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

36 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

37 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

38 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

39 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

40 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

41 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

42 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

43 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

44 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. 75% of clients ranked #1 IN GOOGLE **As of 24 Sep 2010

45 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Book Keywords This is ALL you need to do

46 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. If your business portal does not appear in the 1 st three pages of Google for the targeted keywords and location within 1 month after activation, NPQ will refund 100% of your payment.

47 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

48 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. You cannot improve what you do not “measure”. Agree? What is your average COST per lead/enquiry RIGHT NOW? Or What is your average COST per sale?

49 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. What marketing can you get for USD3,000? Advertising? Trade Show? Online Advertising?

50 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Newspaper Ads?

51 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Advertise in Magazines?

52 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Trade Show Booth?

53 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Online Directories?

54 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Own Website VS NPQ Business Portal?

55 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. More than USD1,000/mth

56 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. USD183/mth (District) Special Promotion for 1 st 100 listings Only USD147/mth* City +20%, State +40%, Country +60% * minimum subscription period of 1 year. 12-month credit card instalment. Interest rates apply.

57 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved.

58 System for Increasing Net Profits Without Increasing Marketing Budgets  2010 NetProfitQuest Pte Ltd. All rights reserved. Book your Business Category TODAY before your competitor do that. Thank You


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