1. Digital Adwise Lesson Five Branding online (Non-commercial branding)

2. Learning outcomes Understanding how websites reinforce brand recognition and appeal.

3. Can you guess the charity? Click to enlarge the image!Click to enlarge the image! Starter What is a brand?

4. What is the message of these ads? What is the message of these ads? Why have they chosen to use these colours and images? How do these adverts help potential customers recognise and remember the brand?

5. It’s your turn to discuss some digital ads with a partner.some digital ads 1.What charity is being advertised? 2.What is the message of the ad? 3.Why have they chosen to use these colours and images? Starter What is a brand?

6. How do you know what charity or business is paying for these websites?these websites Why might you want to go onto each of these websites? How are these websites helping these charities? Activity 1 Online brands

7. Many brands use websites to provide information on their products and promote their brands through fun activities. Let’s look at the homepage of one of these sites.the homepage of one of these sites Media Smart cannot be responsible for the content of external websites.

8. Plenary Being a website Now we’re going to demonstrate how our school website works through links to different pages on the site. How has the web designer decided which links to include? What is the same about all the pages? Can the brand be identified on all the pages? How?