1. Sheng Siong Singapore supermarket chain started in 1985 as a family-owned provision store. In 2008, Sheng Siong achieved more than S$600 million in sales. Ranked the third-largest retailer in Singapore.

2. Products Sheng Siong is a supermarket chain offering a wide range of food and home items which includes: Dairy products – milk, cheese, butter and yogurt Frozen foods – chickens, hot dogs, nuggets Toiletries – toothbrushes, shampoo, soap

3. Price One of the cheapest supermarket in Singapore. All the items are below average price. The prices are cheaper than other supermarkets.

4. Place Sheng Siong has a total of 22 outlets island- wide. They are located in heartland areas.

5. Promotion Sheng Siong has its own variety show “Sheng Siong Show” on channel 8. Having luck draw of S$1,500,000 cash and prizes to be won. Strong advertising using media such as television channels and newspapers.

6. Recommendations Improve brand awareness Having more advertisements -Newspaper print, etc. They can have a website to allow people to shop online.