0. AGENCY CREDENTIALS

1. Content About Us Our Deliverables Core Resources Portforlios
Founder
Our Approach to PR
Scope of Services
Strategic Communications Model
Working Process
Our Deliverables
Core Resources
Portforlios
Contact point

2. About Us
We have a combined experience of 10 years in marketing communications and media relations
We provide PR solutions to clients nationwide
A strong team of highly experienced and professional staff
Uncompromising commitment to quality services
One-on-one personal attention
Goal oriented, integrity and dedication

3. Founder Nguyen Hoang Sinh, Managing Director
Sinh offers clients the benefits of his 10 years of experience in journalism, marketing communications, media relations and university-level teaching.
Prior to founding VietwordMedia, Sinh was a Media Relations Manager for a top public relations agency, Pioneer Communications, serving major corporate clients including ACCA, Abbott, Coca-Cola, Nokia-Siemens Networks and PG Bank…
Sinh began his career as a Marketing Executive at Bien Hoa Confectionery Corporation (Bibica) and then served as a Sub-editor for Thoi bao Kinh te Sai Gon (Saigon Times Group). He graduated from Curtin University of Technology, Australia with a master in Marketing. Sinh also lectures on public relations at Ho Chi Minh City Open University.

4. Our Approach Brand-centered approach to PR services
Enhancing the value of clients’ brands and their relationships with key stakeholders
Successful companies and products must be able to reach customers on an emotional level
Credibility and reputation are the foundation of corporate success

5. Scope of Services PR strategy Event management Brand marketing
Media relations
Corporate philanthropy
Corporate hospitality management
Crisis communications

6. Strategic Communications Model

7. Present final proposal
The Way We Work
Report and evaluation
Process control
Implementation
Detailed planning
Present final proposal
Client feedback
Present concept
PR strategy analysis
Study & research
Market/industry analysis
Client brief

8. Our Network of Contacts
GOVERNMENT OFFICE

9. Our Deliverables Strategic Counseling One contact point
We never leave anything to chances – We plan ahead
One contact point
It’s not everyone’s responsibility it’s someone’s responsibility
Commitment and dedication
We succeed by enabling our clients to succeed

10. Our Deliverables Result orientation Reasonable cost Confidentiality
Bottom line results are the only things that matter
Reasonable cost
The costs of our services are significantly lower than the value we deliver
Confidentiality
We respect a confidential relationship between us and our clients

11. Core Resources
In terms of media relations, VietwordMedia has developed an extensive media network across the country
We have access to the top level of some leading publications such as Thanh Nien, Saigon Giai Phong, Lao Dong, Hanoi Moi, Tien Phong, Vietnam Investment Review, Thuong Mai (Commerce), Saigon Times…
Our experienced team of former news reporters understand deeply the way the media works in Vietnam

12. Portfolio LIST OF KEY CAMPAINGS Media Relations
Software Copyright Education - Microsoft
Promoting ACCA International Qualification
ACE Life Firmly Gain Share
Event Management
PG Bank Official Launch
ARISTON New Product Launch/Road Show

13. Software Copyright Education Campaign – 2007
Challenges:
Software piracy – the biggest headache
Almost no law respect
Weak law enforcement capabilities
Authorities not yet serious about enforcing IPR regulations
Local system builders keep using illegal software
Strategy
 Must give them a wake up call through education and communications channels

14. Media Campaign for ACCA Vietnam
Promote ACCA as the leading international accounting degree in Vietnam
ACCA degree is now regarded by accounting and auditing professionals as a “must-have” qualification
ACCA has become closely associated with the development of Vietnam’s accounting industry

15. Media Campaign for PG BANK Office Opening Ceremony

16. ACE LIFE FIRMLY GAIN SHARE OF VIETNAM’S LIFE INSURANCE MARKET
Creating a comparative advantage for ACE Life
Highlighting ACE Life’s outstanding success in 2007 despite the unfavorable situation of Vietnam’s insurance industry.

17. ARISTON MARKETING CAMPAIGN - ROADSHOW 2007

18. ARISTON MARKETING CAMPAIGN - NEW PRODUCT LAUNCH

19. Why Us ? We commit to delivering great results through Strategic
Thinking
Well-planned
Execution
Great
Results
Audiences and client needs insight
Deep understanding of the media
Maximizing visibility

20. Contact Us VietwordMedia
261/37/18 Chu Van An, Ward 12, Binh Thanh Dist.
HCMC, Vietnam
Tel: (08)
Fax: (08)