1. Ritu Patney Technology Specialist – Windows Client | Microsoft Corporation

2. Client Computing Trends: 5 Cs Carbon-Neutral(“Green”) Consumerization Costs Compliance Contingency Business End Users Need Agility and Flexibility and Flexibility IT Pros Need Control Source: Gartner, Client Computing Scenario: Creating an Environment for Tomorrow’s Business Realities, Fall 2007 Symposium

3. Dependencies Between Layers Create Management Complexity Hardware OS Data, User settings Applications

4. System Center Virtual App Server System Center DEM Operations Manager 2007 Translating software inventory into business intelligence Enhancing group policy through change management Dynamically streaming software as a centrally managed service Proactively managing application and operating system failures Powerful tools to accelerate desktop repair ALERT: Application X has failed App Inventory Assets Manage Group Policies Virtualize and Stream Apps Monitor Crashes Repair Desktops NEW! Microsoft Enterprise Desktop Virtualization Simplifying deployment and management of Virtual PCs

5. Dynamically streaming software as a centrally managed service Life without traditional software installation  Applications to users at log on  Centralized permissions  Sandboxed applications  Accelerated desktop deployment  Minimize App to App compatibility testing  Run real-time usage reports  Enable device roaming Application compatibility PC manageability Flexible computing models Software asset management *SoftGrid Application Virtualization CAL for Terminal Services is available and sold separately from MDOP

6. Dynamically streaming software as a centrally managed service Life without traditional software installation  Applications to users at log on  Centralized permissions  Sandboxed applications Runs on Terminal Server Enable Server Consolidation Mitigate Roaming Profile Issues Transform TS into a dynamic system Designed for low bandwidth *SoftGrid Application Virtualization CAL for Terminal Services is available and sold separately from MDOP Runs on local desktop Consolidate & standardize images Build business continuity for applications Applications can be taken offline

7. Dynamically streaming software as a centrally managed service Application Virtualization Multiple Delivery options including Dynamic Streaming Policy Based application management Standalone Mode Microsoft Application Virtualization Platform

8. Full Infrastructure Desktop Configuration (DC) Service Dynamic Delivery Package/Active Upgrade Requires Active Directory and SQL Server Lightweight Infrastructure Dynamic Delivery Package/Active Upgrade No DC Service (XML configuration) No Active Directory or SQL Server required Allows streaming capability to be added to SMS/SCCM & 3 rd party ESD Standalone Mode Standalone execution of virtual applications No server is required MSI wrapper is the configuration control Interoperable with SMS/SCCM & 3 rd party ESD No dynamic delivery, DC service or package/active upgrade Multiple Delivery Options

9. Diverse Client Base Microsoft Application Virtualization supports Windows XP Pro, Windows Vista, Windows Server 2003 and 2008 Terminal Services, and Vista Enterprise Centralized Desktop Permission Based User clicks on desktop shortcuts - authentication, authorization and licensing checked every time users launch a virtual application. Centrally Served The first time the Server delivers “just enough” code (20-40%) to client or TS machine. As more code is needed, it is dynamically delivered. Dynamically streaming software as a centrally managed service Locally Executed App executes on desktop, laptop and/or Terminal Server, not on the Application Virtualization Server Cached for Performance App code is cached for repeat use Options to cache at login or on first launch Disconnected Use Support Entire set of applications are cached for limited time before expiring

10.  Applications are virtualized per instance:  Files (incl System Files)  Registry  Fonts .ini  COM/DCOM objects  Services  Semaphores, Mutexes  Name Spaces  Applications do not get installed or alter the operating system  Yet Tasks process locally on the host computer  Dramatically reduces application conflicts and regression testing Above the kernel virtualization for applications

11. Build Business Continuity for Applications Simplify & Accelerate App and OS Migrations Reduce Application Management Costs Enable Roaming and Free Seating Reduce App compatibility and Testing Reduce Help Desk Calls Consolidate, Standardize and Stabilize Images Consolidate Terminal Services Servers

12. Microsoft Application Virtualization (App-V)

13. Translating software inventory into business intelligence Easily-administered service  Scans desktops  Checks against central host: 430K titles  Assigns intelligent naming to software  Simplifies compliance and disaster recovery Application compatibility Software asset management

14. Easy to deploy Remote users / telecommuters Branch office scenarios Acquisitions Rich categorization & intelligence Easy export Ongoing value Why use Asset Inventory Service? MS License Management Hardware More/better integration … Future

15. Ideal for branch offices and roaming users Export reports data to XLS, XML, PDF Standard software reports Automatically collects Software inventory Small unobtrusive client Delivered through the System Center “Online” service

16. Catalog Data Inventory Data Report Web Service Transformation Service Information Web Service Researcher Service Client Protocol (HTTPS) XML Inventory Bucketizer Inventory Collector MSIARPStart

17. Caged environment, redundant systems, hosted by MS.COM Secure Facility-Data Center Customer data will remain confidential. Inventory data not connected to customer name. Statistics gathered to improve database reliability Privacy Statement Review of claims will be attested by a leading privacy firm Secure socket layer (SSL) ensures user web session is protected Windows Live ID provides authentication of users in interface Secure web sessions via HTTPS

18. Powerful tools to accelerate desktop repair Accelerate TCO savings by minimizing recovery time  Recover deleted files, manipulate services, devices, passwords, more  Recover instead of reloading Windows  Make PCs safe to use  Accelerates desktop management and responsiveness PC manageability Diagnostics & Help Desk

19. ERD Commander Tools, Repair Systems, Recover Data, and Diagnose Issues Powerful tools to accelerate desktop repair

20. Microsoft Diagnostics & Recovery Toolset (DART)

21. Enhancing group policy through change management Enable effective group policy change management  Role-based administration & templates  Flexible delegation model  Versioning, history & rollback  Accelerate management with granular administrative control  Reduce risk of widespread failure PC Manageability Diagnostics & Help Desk

22. Creation of new GPOs Deployment of new or updated GPOs Workflow: main admin (group) receives notification Check-out/Check-in: only one admin can edit at the same time Provides audit information. Who made what change? Advanced difference reporting and GPO setting reports Reliability of Group Policy: Set a baseline for newly created GPOs with templates Effectively re-use earlier work Baseline History information creates roll-back mechanism Deleted items provides undelete function for GPOs Roll-back in err deployed GPOs

23. Proactively manage application and operating system failures Accelerates desktop stability and reduces Windows desktop TCO  Agentless crash monitoring  Crash/hang data captured and stored in central server  Rich SQL DB for data analysis  Direct access to troubleshooting and resolution knowledgebase  Accelerate desktop management and IT responsiveness  Improve desktop stability & end-user productivity Diagnostics & Help Desk PC Manageability

24. DEM delivers a simple, easily configurable mechanism to monitor crash and hang problems DEM facilitates large scale Enterprise needs Knowledge response from Microsoft can be correlated with operational data to reduce helpdesk costs Lower downtime means higher end user productivity

25. Productivity losses Potential data loss Root problem not fixed No IT awareness All costs above and … Help desk FTE cost Additional productivity loss in time with helpdesk All costs above and … One-off escalations often low priority Little ability to track problems stemming from system changes (i.e., patch deployment) DEM provides awareness and insight! Desktop Crash! Resolve Known error fielded before Reboot Most common end-user behavior Call Help Desk Few help desks equipped to resolve Escalate Desktop Admin likely see <5% of crashes Operational/Cost Implications <10% (1) >90% (1) + +

26. Simplifying deployment and management of Virtual PCs Eliminate application to OS compatibility concerns  Centrally manage Virtual PCs  Apply policy to Virtual PCs  Simplify Virtual PC image delivery and update  Provision virtual OS on demand  Accelerate OS migrations  Eliminate Application compatibility concerns  Drive Business continuity Application compatibility PC manageability Flexible computing models

27. VM Image Management Third-party PCs Employee Laptops End Users Management Server Microsoft Enterprise Desktop Virtualization Architecture

28. 28 Virtualized applications share the desktop with non- virtual applications. Optional colored borders differentiate virtual from non-virtual. Virtualized applications seamlessly integrated into any node in the start menu. 28 client communicates with server for user settings and policy enforcement

29. Microsoft Enterprise Desktop Virtualization (MED-V)

30. Infrastructure complexity drives need for management technology Enterprise Organizations: more formal procedures for application lifecycle, problem, change and asset management Optimized Desktop Smaller organizations with less complexity Complex Enterprise: robust asset, application, and end- to-end infrastructure administration definition Size Complexity Optimized Infrastructure Standard Business OS +Application Compatibility Toolkit System Center Configuration Manager

31. References Website for Microsoft Desktop Optimization Pack for Software Assurance http://www.windowsvista.com/optimizeddesktop Resources Available Microsoft Desktop Optimization Pack for Software Assurance overview datasheet Datasheets for each component technology Customer FAQ

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33. © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.