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Dipartimento PRIME INCO-MED PROGRAM International Cooperation with Developing Countries Parco Scientifico e Tecnologico Ionico Salentino - Brindisi IQM-MED.

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Presentation on theme: "Dipartimento PRIME INCO-MED PROGRAM International Cooperation with Developing Countries Parco Scientifico e Tecnologico Ionico Salentino - Brindisi IQM-MED."— Presentation transcript:

1 Dipartimento PRIME INCO-MED PROGRAM International Cooperation with Developing Countries Parco Scientifico e Tecnologico Ionico Salentino - Brindisi IQM-MED Thematic Network on Improved Quality Management in the Euro-Mediterranean Fruits and Vegetables Processing Industry Fifth Workshop: IMPROVING QUALITY MANAGEMENT IN THE MINIMALLY- PROCESSED FRUIT AND VEGETABLES INDUSTRY OF THE EURO-MED AREA Mesagne (BR), Italy, 13-14 December 2003 THE MINIMALLY-PROCESSED FRUIT AND VEGETABLES INDUSTRY IN ITALY Giancarlo Colelli Dipartimento di Scienze delle Produzioni, dellIngegneria, della Meccanica e dellEconomia applicate ai Sistemi Agricoli e Zootecnici UNIVERSITÀ DEGLI STUDI DI FOGGIA

2 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Outline DEFINITIONS IN THE ITALIAN INDUSTRY STATISTICAL FIGURES TYPE OF CROPS INVOLVED PRODUCTION ORGANIZATION MATERIALS & EQUIPMENTS CONSUMERS ATTITUDES HUMAN RESOURCES AND EDUCATION NEEDS STATE OF THE ART OF R&D

3 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Definitions MINIMALLY-PROCESSED PRODUCTS IN ITALY INCLUDE TWO MAIN CATEGORIES: IV GAMMA, WHICH REPRESENTS FRESH- CUT PRODUCE V GAMMA, WHICH REPRESENTS READY- TO-USE, LIGHTLY-PROCESSED, PERISHABLE PRODUCT ALTHOUGH THEIR CHARACTERISTICS ARE RATHER DIFFERENT THEY OFTEN ARE PUT TOGETHER IN STUDIES, SURVEYS, ETC.

4 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Figures NUMBER OF COMPANIES50 of which about 33 produce IV gamma products 25 1 7 TOTAL WORKFORCE350 AVG PER COMPANY7 PRODUCTION VALUE (MLN EURO) 131 AVG VARIATION PER YEAR 1999/1995 +18,5% ADDED VALUE (MLN EURO) 18,3 MARKET SHARE FIRST 4 COMPANIES (IV GAMMA)61,1% MARKET SHARE FIRST 4 COMPANIES (V GAMMA)50,3%

5 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Figures

6 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Type of crops SALADS (LETTUCE, ARUGULA, RADICCHIO, ETC.) SPINACH CARROTS MINESTRONE CUCUMBERS PEPPERS FRESH-CUT FRUITS ONLY RECENTLY APPEARED IN THE MARKET ITS PRODUCTION/USE IS STILL LIMITED LETTUCE, ARUGULA, RADICCHIO, ETC. PRODUCTION IN 1999 WAS ESTIMATED IN 1 MLN MT OF WHICH ABOUT 1% WAS USED FOR FRESH-CUT PRODUCTION

7 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Organization PRODUCTION 100% WHOLESALE CASH&CARRY LARGE SUPPLY CHAIN TRADITIONAL RETAIL CATERING 76-78% 10-12% 3-4% 1-2% 6-8% 78-80% 12-14% 7-9%

8 Fr&Veg sales according to the channel (%) 0 10 20 30 40 50 60 70 Large Supply Chain Hard Discounts Mobile sellers Traditional retailers Others Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Organization general IV gamma V gamma

9 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Organization -17.4% +4,3%

10 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Organization MAIN ASPECTS: severe control of production chain effective planning of production (product/variety, time, space) vertical integration with specialized companies flexibility (product, packaging) production poles: in order to produce closer to where the market is price competition product innovation (product & services) supply chain efficiency promotional campaigns

11 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Materials & Machinery MAIN PACKAGING MATERIALS: EXTENSIBLE FILM IN PLASTICIZED PVC FOR TRAY WRAPPING PROPILENE FILM FOR PILLOW BAGS POLYOLEFINIC MATERIAL FOR LARGE PACKS MOST OF THE PACKAGING SOLUTIONS ARE ONLY EFFECTIVE IN PROTECTING FROM CONTAMINATION AND FROM EXCESSIVE DEHYDRATION, BUT DO NOT ENSURE OPTIMAL GAS COMPOSITION INSIDE THE HEADSPACE

12 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Materials & Machinery MOST USED PACKAGING SYSTEM IS THE BAG WITH ABOUT 60% OF THE FRESH- CUT MARKET (IN VOLUME) WITH 250 AND 500g PACKS TRAYS ARE MORE EXPENSIVE, ALTHOUGH HAVE A BETTER VISUAL IMPACT FOR CONSUMERS (FREQUENTLY SMALLER SIZES)

13 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Materials & Machinery PACKAGING MATERIAL MANUFACTURERS ARE OFTEN FOREIGN COMPANIES THAT HAVE COMMERCIAL BRANCHES IN ITALY MOST OF THE EQUIPMENT MANUFACTURERS ARE ITALIAN USING INTERNAL KNOW-HOW WITH A STRONG ATTITUDE TO EXPORT SMALLER INTERNAL COMPANIES ARE IN THE BUSINNESS FOR LOW TECHNOLOGY MATERIALS

14 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Consumer attitudes MINIMALLY-PROCESSED PRODUCTS WERE INTRODUCED IN ITALY IN THE 80s AFTER THE BIG COMMERCIAL SUCCESS IN FRENCH MARKETS ITALIAN MARKET DID NEVER EXPLODE ALTHOUGH IT IS RECENTLY INCREASING COMMERCIAL PERFORMANCE IS VERY DIFFERENT ACCORDING TO GEOGRAPHICAL AREAS (NORTH vs. SOUTH) AND COMMUNITIES CHARACTERISTICS (URBAN vs. RURAL AREAS)

15 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Consumer attitudes ONLY 30% PENETRATION IN THE ITALIAN FAMILIES/HIGH FREQUENCY OF USE CHOICE IS BASED ON CONCEPTS OF CONVENIENCE, TIME-SAVING, NUTRITIONAL VALUE, SENSORIAL APPEAL NON-CHOICE IS BASED ON PRICE- CONSIDERATIONS AND CULTURAL APPROACH SEASONAL APPROACH (WINTER vs. SUMMER) AGE FACTOR

16 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Human resources GOOD AVAILABILITY OF HUMAN RESOURCES WITH UNIVERSITY EDUCATION LITTLE USE OF SKILLED PERSONNEL, ESPECIALLY IN THE CASE OF SMALL COMPANIES MOST FREQUENT USE OF UNIVERSITY- EDUCATED PERSONNEL IS FOR QUALITY CONTROL AND INSPECTION

17 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari Legislation THERE IS NO INTERNAL REGULATION FOR THESE SPECIFIC TYPE OF PRODUCTS: MORE GENERAL CODES APPLIES E.G. THERE IS NO DEFINITION OF MAX INITIAL BACTERIAL COUNTS (AS ON THE OTHER HAND IS VERY WELL DEFINED FOR PESTICIDE RESIDUES) ENVIRONMENT CHARACTERISTICS ARE ALSO REGULATED AS FOR HYGIENIC AND PERSONNEL SAFETY ASPECTS AS FOR OTHER FOOD PRODUCTION AND MANIPULATION INDUSTRY, HACCP IS MANDATORY REGIONAL HEALTH DEPARTMENT AGENCIES ARE IN CHARGE FOR CONTROL AND CODES ENFORCEMENT PRODUCT LABELLING IS ALSO STRICTLY REGULATED

18 Università degli Studi di Foggia Laboratorio di Macchine e Impianti per le Industrie Agroalimentari R&D A NUMBER OF LABS (BOTH PUBLIC AND PRIVATE) HAVE R&D ACTIVITIES ON THIS PARTICULAR TOPIC WITH RELATIVELY GOOD LEVEL OF THE STATE OF THE ART (LITTLE OR NO FRONT-LINE ISSUES) INTERDISCIPLINARY APPROACH: COMMUNICATION NOT ALWAYS EFFICIENT INDUSTRY IS MORE AND MORE INVOLVED IN R&D PROGRAMS BECAUSE OF DEDICATED FINANCIAL SUPPORT INNOVATION TRANSFER, INDUSTRIAL APPLICATION, PROCESS IMPLEMENTATION

19 THANKS FOR YOUR ATTENTION


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