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Lauren Burkhard Maggie Hartigan Priya Bhagat Richard Lechette.

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Presentation on theme: "Lauren Burkhard Maggie Hartigan Priya Bhagat Richard Lechette."— Presentation transcript:

1 Lauren Burkhard Maggie Hartigan Priya Bhagat Richard Lechette

2 Outline 1. Assessed a powered toothbrush Took Pictures Made notes of design 2. Customer Needs Assessment Asked our peers what they look for in a brush Reviewed our results 3. Dissection of Powered Brush Took into account the mechanics of the brush for our own design 4. Concept Generation Combined the information we gathered to brainstorm and create design ideas for our brush 5. Research Patent Research Dissection Benchmarking Literature Review

3 Project Management Maggie Hartigan Benchmarking Team Page Concept Generation Morphological Chart Lauren Burkhard Project Dissection Concept Generation Conclusion Revised Problem Statement Richard Lechette Patent Research Concept Generation Concept Selection Created final design on Solid Works Priya Bhagat Literature Review Team Page Abstract Concept Generation Customer Needs

4 Hierarchal Customer Needs Chart 1.Able to Travel 1.1 Light Weight 1.2 Battery Powered C.1 Compact 2. Low Cost 2.1 Disposable Head 2.2 Battery Powered 3. Appealing Appearance 3.1 Grip 4. Durable 4.1 Water Proof Revised Problem Statement In the beginning of this project, we were faced with the problem of a bulky, inefficient brush. We had to redesign this brush to make it ideal for travel. We will create a compact but yet efficient brush to meet this customer need. Our job now is to create the lightest, smallest, cheapest, and most portable brush.

5 External Search Activities A lot of research went into the design of our new product. During the designing process, we had to take into account customer needs, customer reviews, and patents for each individual aspect and part of our new product. Literature Review: In the Literature Review, Priya researched consumer reports and reviews about Oral-B Advanced Power 400. Patent Search: In his patent research, Richard found different patents that presented ideas for battery placement, overall body design, brush mechanics, and brush head protection for our toothbrush. Benchmarking: Maggie made comparisons with other toothbrush designs so we could make a more sound and efficient toothbrush design. Project Dissection: Lauren recorded the information from our toothbrush dissection so we could analyze it for our own design

6 Generated Concepts Brush Head Concept 1: This brush head has a larger design a long with moving and still bristles. Concept 2: This brush head has circular spinning along with still bristles. Concept 3: This brush head has a center that rotates while the top and bottom bristles stay still. Concept 4: This brush head has bristles that vibrate with rubber edges to provide a way to clean your tongue on the back of the brush head.

7 Generated Concepts Power Generation Concept 1: This toothbrush contains two stacked AA batteries. Concept 2: This toothbrush contains one AA battery so it does not take up as much space. Concept 3: This tooth brush has a rechargeable battery so it would come along with a charger that you plug in. Concept 4: This tooth brush contains two AAA batteries.

8 Generated Concepts Body/Grip Concept 1: This body/grip has grooves for your fingers to provide a better grip. Concept 2: This body/grip folds in half making the toothbrush as a whole more travel friendly. Concept 3: This body/grip is gel to provide a comfortable grip while brushing your teeth. Concept 4: This body/grip is shorter in size so it is easier to travel with. While using the toothbrush though this design allows you to detach the cap and attach it onto the bottom of the body so you have a longer body to hold onto while brushing your teeth.

9 Generated Concepts Energy Mechanism Concept 1: This tooth brush is moved by a gear inside the brush head. Concept 2: This toothbrush is moved by a pin in a spring. Concept 3: This toothbrush is moved by a rotating jagged pin. Concept 4: This toothbrush is moved by just a rotating pin.

10 Morphological Chart Functions/ MeansBrush headBody/GripPower GenerationEnergy Mechanism Concept 1Bigger, moving and still bristlesGrooves for fingersTwo stacked AA BatteriesGear inside brush head Concept 2Spinning circular and still bristlesFolding bodyOne AA batteryPin in spring Concept 3Center rotates, top and bottom is stillGel gripRechargeable with chordRotating jagged pin Concept 4Vibrating bristles with tongue cleanerCap extends bodyTwo AAA batteriesRotating pin

11 Criteria for Concept Selection Criteria & Weights: Weight 0.40 Brushing Effectiveness 0.30 Size 0.20 Battery Life 0.10

12 Rich’s Pugh Chart Pugh Chart Brush Head Iteration 1Brushing Effectiveness (0.30)Size (0.20)Σ RowRank Concept 10002 Concept 2110.31 Concept 310.31 Concept 41-0.33 Body/Grip Iteration 2Weight (.4)Size (0.20)Σ RowRank Concept 110.22 Concept 2110.61 Concept 31-0.24 Concept 40003 Power Generation Iteration 3Weight (.4)Size (0.20)Life (.10)Σ RowRank Concept 111-0.13 Concept 2110.51 Concept 3 1-0.54 Concept 400002 Energy Mechanism Iteration 4Brushing Effectiveness (0.30)Size (0.20)Σ RowRank Concept 10003 Concept 21-0.14 Concept 310.12 Concept 4110.51

13 Maggie’s Pugh Chart Pugh Chart Brush Head Iteration 1Brushing Effectiveness (0.30)Size (0.20)Σ RowRank Concept 110.11 Concept 20-0.33 Concept 30002 Concept 410.11 Body/Grip Iteration 2Weight (0.40)Size (0.20)Ʃ RowRank Concept 10002 Concept 2110.51 Concept 30002 Concept 4110.51 Power Generation Iteration 3Weight (0.40)Size (0.20)Life (0.10)Ʃ RowRank Concept 100003 Concept 2100.31 Concept 301-0.14 Concept 41 0.12 Energy Mechanism Iteration 4Brushing Effectiveness (0.30)Size (0.20)Ʃ RowRank Concept 10003 Concept 21-0.14 Concept 3010.22 Concept 4110.51

14 Lauren’s Pugh Chart Pugh Chart Brush Head Iteration 1Brushing Effectiveness (0.30)Size (0.20)Σ RowRank Concept 110.11 Concept 20002 Concept 3 -0.54 Concept 40-0.33 Body/Grip Iteration 2Weight (.40)Size (.20)Σ RowRank Concept 1110.61 Concept 20003 Concept 3 -0.64 Concept 4010.22 Power Generation Iteration 3Weight (.40)Size (.20)Life (.10)Σ RowRank Concept 1 0-0.64 Concept 200-0.12 Concept 31110.71 Concept 40 -0.33 Energy Mechanism Iteration 4Brushing Effectiveness (0.30)Size (.20)Σ RowRank Concept 110.13 Concept 2 -0.54 Concept 3100.31 Concept 4010.22

15 Priya’s Pugh Chart Brush Head Teration 1 Brushing Effectiveness (0.30)Size (0.20)Σ RowRank Concept 110.12 Concept 20003 Concept 3100.31 concept 40-0.34 Body/Grip Teration 2Weight (0.40)Size (0.20)Σ RowRank Concept 1 -0.64 Concept 20003 Concept 3010.22 Concept 4110.61 Power Generation Teration 3Weight (0.40)Life (.10)Σ RowRank Concept 110.32 Concept 20-0.14 Concept 3110.51 Concept 40003 Energy Mechanism Teration 4 Brushing Effectiveness (0.30)Weight (.40)Σ RowRank Concept 10003 C oncept 20-0.34 Concept 3100.32 Concept 4110.71

16 Rough Sketch of Brush

17 Brush Design

18 About the Brush Slim, straight body makes easy for travel Single AA Battery (Con. 1) decreases the weight Simple gears (Con. 1) allows full rotation for upper brush head A gel grip gives the toothbrush a more comfortable feel and batter grip when in use (Con. 3) Full rotation of brush head with still bristles gives an effective cleaning (Con. 2) Longer Neck gives the customer more reach

19 Conclusion Design provides customer with a lighter, easy-to-pack, and efficient powered toothbrush This toothbrush is excellent for travel The straight and narrow body design allows for easy handle while still being able to fit in almost any travel bag


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