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HISPANIC HOUSEHOLDS SUBSCRIBE TO ALL TYPES OF CABLE SERVICES Source: Nielsen Media Universe Estimates, 2008-2015.

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Presentation on theme: "HISPANIC HOUSEHOLDS SUBSCRIBE TO ALL TYPES OF CABLE SERVICES Source: Nielsen Media Universe Estimates, 2008-2015."— Presentation transcript:

1 HISPANIC HOUSEHOLDS SUBSCRIBE TO ALL TYPES OF CABLE SERVICES Source: Nielsen Media Universe Estimates, 2008-2015

2 2008 – 2015 Cable Plus HH Comparisons +4% +12% +3.7% HISPANIC CABLE GROWTH OUTPACES OTHER SEGMENTS

3 Source: Nielsen Media Universe Estimates, 2008-2015 HISPANIC HOUSEHOLDS HAVE MULTIPLE TV SETS

4 Source: Nielsen Media Universe Estimates, 2008-2015 HISPANIC SEGMENT STILL COMMUNICATES IN TWO LANGUAGES

5 # HH's% of US 1Los Angeles1,924,27013.1 2New York1,437,9009.8 3Miami-Ft. Lauderdale770,1805.2 4Houston667,1604.5 5Dallas-Ft. Worth534,7603.6 6Chicago528,9003.6 7San Antonio443,4403.0 8San Francisco-Oak-San Jose426,4502.9 9Phoenix (Prescott)376,0702.6 10Harlingen-Wslco-Brnsvl-McA316,6402.2 11Sacramnto-Stkton-Modesto282,2401.9 12San Diego263,3901.8 13Fresno-Visalia261,3901.8 14Orlando-Daytona Bch-Melbrn257,1401.7 15Albuquerque-Santa Fe257,0801.7 16Philadelphia248,0301.7 17Denver242,6801.7 18Washington, DC (Hagrstwn)241,7701.6 19El Paso (Las Cruces)239,7501.6 20Tampa-St. Pete (Sarasota)234,2601.6 21Boston (Manchester)182,2901.2 22Austin179,3001.2 23Atlanta173,5201.2 24Las Vegas164,9901.1 25Tucson (Sierra Vista)127,5000.9 Source: The Nielsen Company, September 2015 TOP 25 HISPANIC DMA’s


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