1. Thesis Presentation IV – Fall Midterm Review NewMediaArts art 127 :: graphic symbolism week 5 :: b

2. NewMediaArts art 127 :: graphic symbolism :: week 5 :: b :: in-class examples  Canon logo  http://www.canon.com/about/mark/index.html http://www.canon.com/about/mark/index.html  http://www.canon.com/about/mark/origin.html http://www.canon.com/about/mark/origin.html  http://www.canon.com/about/mark/transit.html http://www.canon.com/about/mark/transit.html

3. NewMediaArts art 127 :: graphic symbolism :: week 5 :: b :: today’s agenda  in-class demonstration  Manipulating shapes  in-class activity:  work on the initials assignment  work on your sketches  work digitally in Illustrator

4. NewMediaArts art 127 :: graphic symbolism :: week 5 :: b :: homeworkdue next week :: 9.27.05  “Lettermark”*  purpose/objective:  To understand the demands of developing and executing a mark that is based on letterforms and to incorporate curves.  To experiment with negative/positive space relationships.  To explore the concept of reduction while designing a mark.  assignment: Focusing on contrast and figure/ground relationship (positive and negative shapes), design a visually interesting logotype that intergrates the initials of your first and last na,es (two letters) into a unified whole. The letters should be based initially on these five typefaces: Garamond, Baskerville, Bodini, Century Expanded, and Helvetica. The lettermark must contain curves and the letter must “read” in consequtive order: first initial first, then the last initial. You may incorporate either serif or sans serif, uppercase or lowercase, roman or italic, condensed or expanded, bold of light, or a combination of any two. Black and White only.  format: Execute one design for each of the above themes.  sketches: black and white only (no pencil; black marker is ideal); any size sketch is ok – the ideal is to have one sheet of paper with multiple squares/sketches on it; use black marker on white paper; 8.5” x 11” paper will work fine)  final lettermark design in two formats: to be handed in digitally as both an illustrator file (.ai) and an image (.gif); document setup: CMYK, 8.5” x 11”)  *assignment adapted from:  Susan Merritt’s Lettermark assignment – San Diego State University source: Resnick, Elisabeth. Design for Communication: Conceptual Graphic Design Basics. Hoboken, NJ John Wiley & Sons. Pp.43-48

5. NewMediaArts art 127 :: graphic symbolism :: week 5 :: b :: post mortem  How smoothly did today’s class run?  What slowed us down?  What did we skip over?  How can we be more efficient in the future?