1. Business Utilities What is “utility”? Economic term that means…
“added value”

2. The Marketing
Functions “add value”
or “utility” to a
product

3. 5 Business Utilities Form Utility (Production)
Place Utility (Marketing)
Time Utility (Marketing)
Information Utility (Marketing)
Possession Utility (Marketing)

4. Adding value to raw materials by creating (forming) a product
Form Utility
Adding value to raw materials by creating (forming) a product

5. Adding value by offering product WHERE customers can get it
Place Utility
Adding value by offering product WHERE customers can get it

6. Adding value by offering product WHEN people need it
Time Utility
Adding value by offering product WHEN people need it

7. Adding value by informing people about the product
Information Utility
Adding value by informing people about the product

8. Adding value by offering ways to PURCHASE the product
Possession Utility
Adding value by offering ways to PURCHASE the product

9. How do you use form utility?

10. How do you use place utility?

11. How do you use time utility?

12. How do you use information utility?

13. How do you use possession utility?