2. Research into the conventions of film posters Generic Film posters usually have certain criteria which they follow for all genres and type of film. The poster should be as eye catching as possible to reach as many potential viewers It should be genre defining, a clear indication of what the film is like. The title of the film is generally displayed in large font Credits of the Actors/ Director / Production companies are listed, often at the bottom of the poster. Usually an indication of when the film is to be released, either a date or 'coming soon' There must be a focal point to grab the audiences eye Generally is some type of tag line promoting the film http://www.slideshare.net/CharlieSoutham/conventions-of-a-film-poster- 12069008 http://www.slideshare.net/CharlieSoutham/conventions-of-a-film-poster- 12069008

3. Casting credits Tag line relating to the narrative The main focal point of the poster Futuristic weapon provides insight into the genre of the film Writing and directorial credits Large font for the title of the film Exact release date An Example I made of the film poster of Looper (2012, Rian Johnson)

4. Poster conventions of the crime genre The tagline of the film; its also used in the trailer for the film. It shows aspects of the narrative as well as the genre of the film. The image of the gun showcases the genre of the film and the level of violence to expect when watching the film. The revolver is notorious for being a ‘criminals’ gun, and associated with crooks. The cast of the film are shown in the white font. It is made to contrast to the blue and black colouring on the poster. A film cast can help to sell a film to an audience, with actors such as Jack Nicholson particularly associated with the crime genre. The title of the film is the largest font on the poster, for obvious reasons to promote the name of the film. There is a bullet hole in the ‘D’ to further emphasize the violent crime genre of the film. Also the ‘The’ in the title relates to the plot of the film, with undercover police and criminals within the law and mafia. Slightly unconventional poster, the characters of the film are not the main focal point of the film poster.

5. The poster uses a long quote/ review of the film from the Evening Standard, it highlights the fact it is a British movie, with simmilar style to other acclaimed crime films such as Reservoir Dogs. This helps to tell audiences what to anticipate from the film. The cast list is shown in a yellow font at the top of the film, in smaller print suggesting it may not be a particularly star filled cast. The main image is of Vinnie Jones’s character weilding the ‘two smoking barrels’ referencing the film title. With the notorious ‘hard man’ on the poster it suggests to the viewer the genre of the film ‘Have a butchers’ – Cockney slang which is fluent in the film is used to advertise the movies website Production company listings The title of the film, the font colouring emphasizes the playful style associated with the unconventional take on the crime genre.

6. Conventions of Film Magazine front covers Buzz words -used to entice the audience 'free, exclusive, only' ect Main image should reflect the target audience for the magazine, generally an image from an upcoming film which is expected to have a large following. Masthead – the main title for the magazine will usually be the largest text on display House Style/ Graphics – many magazines have certain colours or themes for original style / identity Anchorage text is the text which overlaps the main image relating to the main article There are usually a mix of fonts for different topics advertised in the magazine. Often no more than 3 different fonts used. http://www.slideshare.net/KirstyW94/codes-and-conventions-of-film-magazines

7. Buzz words on display Masthead / Title, in a large red font There are three different fonts on display to dissect the sections of the poster Anchorage Text Additional information to reel audiences in Main focal point/ Image

8. The Masthead/ title The main focal point/image of Johnny Depp in Public enemies holding a sub machine gun. It’s a classic crime genre image, an old school noir type figure. Anchorage text for the main feature of the magazine. Describing the film as a Gangster blockbuster. Also dropping the directors credit. Helping to sell the film along with the magazine. Other films to pull in audiences to purchase the magazine. Examples of crime films on magazine front covers A small pun to entice audiences to the genre of the film

9. Images of the characters pointing guns is to show audiences the taste of the film The focal point of the cover, Bruce Willis posing in a stance as if he is executing someone. Bruce Willis is a noted actor for starring in crime films. This helps to reach target audiences of the genre. The rainfall in the background of the image help to convey the dark imagery within the film, its dark crime noir style. The anchorage text fits with the image, in describing the actors as an ‘all star cast’ underneath images of them. Features on other film releases to further entice audiences into purchasing the magazine