1. 3rd Nordic Marketing conference Helsinki 13-15 June, 2005 1 MISSION To prepare and disseminate quality and timely statistical information on economic and demographic processes in the state, social factors and trends in society and environment. Audronė Miškinienė Head, Public Relations Division, SL

2. 3rd Nordic Marketing conference Helsinki 13-15 June, 2005 2 STATISTICS LITHUANIA

3. 3rd Nordic Marketing conference Helsinki 13-15 June, 2005 3 ACCOUNTABILITY AND RESPONSIBILITIES Director General Deputy Director General  Preparation of main publications, providing information to international organization 6  Requests 2  Printing, layout 13  Subscription and bookshop 2  Translation and editing 3  Coordination of creating of output data base 1 Statistical Information Dissemination Divisio n  Mass media, scientists, students  PR activities  Internet /intranet 2  Marketing & Promotion  Library 3  ESDS consultant 0.5 Public Relations staff 8  5 Regional offices with 48 staff in 38 districts staff 28

4. 3rd Nordic Marketing conference Helsinki 13-15 June, 2005 4  IMF SDDS since 1997  E. dissemination: Printed form – only annual and quarterly publications, except Monthly bulletin  Publications in *pdf. format available on Internet free of charge (79 publications per year)  Functions of regional offices since July 2004 include promotion and dissemination of information  Less marketing, more promotion and communication  Covers – prepared in-house or outsourced MAIN PRINCIPLES OF PREPARATION AND DISSEMINATION OF INFORMATION

5. 3rd Nordic Marketing conference Helsinki 13-15 June, 2005 5 PUBLIC RELATIONS * Before May 2003 both internal and external visits were counted. ** Only complicated tel. enquiries are registered.

6. 3rd Nordic Marketing conference Helsinki 13-15 June, 2005 6 FUTURE PLANS  Further development of free Output DB, by including new indicators according to the approved plan  Publications in *.pdf format free of charge on Internet, taking into consideration the users’ opinions  Advanced more user-friendly Website  Provision of assistance to regional offices in promotion and dissemination  E-library development, including archiving paper publications  Development of Customer DB  Teaching of different user groups in Eurostat data bases (ESDS service)  2 outsourced opinion poles in 2005 (image and public administration)

7. 3rd Nordic Marketing conference Helsinki 13-15 June, 2005 7 THANK YOU FOR YOUR ATTENTION