1. Internet2 Spring 2004.pptApril 2004 Napster University Program Elements of Success W. Pence Chief Technology Officer Napster LLC

2. Internet2 Spring 2004.pptApril 2004 1 Challenges Facing Universities  providing a safe and secure computing environment  managing the cost of file sharing/network management  educating students on copyright and piracy and establishing appropriate policies  offering compelling, legitimate music service to students  developing next generation educational tools and programs around digital content Napster has developed a program tailored to help Universities address all these challenges

3. Internet2 Spring 2004.pptApril 2004 2 Technical Program Goals  provide seamless integration, including authentication  demonstrate appeal and sustained usage  demonstrate bandwidth cost savings  demonstrate improvements in network congestion  leverage feedback and expand the program Note: Napster rollout is not tied to enforcement policies

4. Internet2 Spring 2004.pptApril 2004 3 Deployment Shib Origin Super Peer Napster data center Internet User Firewall University User blade server + storage Shib Target Sub Mgmt Media Delivery LDAP, etc.

5. Internet2 Spring 2004.pptApril 2004 4 Napster Super-Peer Technology Super Peer Super Peer Super Peer Napster data center(s) Internet User Firewall University Enterprise ISP User Best of Both Worlds: Centrally Served Quality + Distributed Delivery streams, downloads active cache management client caching

6. Internet2 Spring 2004.pptApril 2004 5 Feedback  Initial Learning -- Penn State –Initial rollout spring ’04 to residence hall students; rolls to 80K students in Fall ’04 –Tremendous demand: 10,000 students joined in 6 weeks! –Persistent, heavy usage indicates a change in behavior away from p2p –Frequency of RIAA compliance letters has dropped dramatically –90% of all downloads delivered within the network – tremendous bandwidth savings

7. Internet2 Spring 2004.pptApril 2004 6 Usage and Performance Sustained, heavy usage 80-100K downloads/streams per day Cache hit rate > 90%

8. Internet2 Spring 2004.pptApril 2004 7 Lessons Learned  positive student response validates service model –in discussion with over 100 schools –enhancements and local content under discussion  caching is even more critical then we thought –every school has expressed interest –we are working with IBM to scale the program  collaboration with University on all aspects of rollout is critical to success –from student government to the IT departments