1. Examining Media Power

2. In general, the role of mass media revolves around the following goals and duties: 1. Informs the public 2.Provides information and amusement 3.Generates political ideas, and generally helps to shape the public policy agenda and priorities. 4.Plays an accountability role, making sure that private companies do not harm the public well- being. 5.Media is said to be a reflection of society (is it?)

3. Today, we are going to take a look at the different types of companies that Disney owns and come up with an answer to, ‘Is examining Disney an appropriate choice for exploring media power?’

4. Hansel and GrettlAbout Disney Three Little PigsStudio Entertainment Jack & the BeanstalkMedia Networks Snow WhiteDisney Interactive The Little MermaidParks & Resorts The Frog PrincessDisney Consumer Products

5. Go to www.thewaltdisneycompany.com to find your allocated tab, under “Our Business”www.thewaltdisneycompany.com

6. Your Tasks 1.Go to your allocated section of www.thewaltdisneycompany.comwww.thewaltdisneycompany.com 2.You are going to become an expert in this area. 3.Spend the rest of today getting to know this section and prepare a 2 minute presentation. – Summarize your section. – What types of companies are included in this category? – Can you find any interesting facts to share with the class? – Did you find anything that shocked or surprised you? – Do you think that Disney is an appropriate choice for examining media power? Explain.

7. Did they mention the companies that are included under this category? OR Did they provide a summary of the company’s history? Did they include any interesting facts? Did they share anything that shocked or surprised them? Did they explain whether they think that Disney is an appropriate choice for examining media power? About Disney Media Networks Parks & Resorts Disney Consumer Products Disney Interactive Studio Entertainment [5 – Above and beyond] [4 – Basically good] [3 – Could’ve done better] [2 – Didn’t try] [1 – Forget about it]