2. How to Make Big $$$ with RAB How to Make Big Bucks with RAB

3. How to Make Big $$$ with RAB Our Mission Make it easy Make you look good Make you money Make it easy Make you look good Make you money

4. How to Make Big $$$ with RAB RAB Member Service Mon - Fri, 7AM-6PM (Central) More than 100,000 call responses /year Highly skilled Consultants Customized solutions Mon - Fri, 7AM-6PM (Central) More than 100,000 call responses /year Highly skilled Consultants Customized solutions Toll Free: 800-232-3131 Toll Free: 800-232-3131

5. How to Make Big $$$ with RAB RAB Online Services World’s largest radio marketing database 24 / 7 access to all RAB materials Most utilized of all RAB resources World’s largest radio marketing database 24 / 7 access to all RAB materials Most utilized of all RAB resources www.RAB.com www.RAB.com

6. How to Make Big $$$ with RAB Problem: How do I effectively communicate the power of radio to my clients and prospects?

7. How to Make Big $$$ with RAB Solution: Radio Marketing Guide and Factbook

8. How to Make Big $$$ with RAB Radio Marketing Guide and Factbook Documents power of radio Time spent listening Listening by location Specialized listener profiles Product categories and radio Media comparisons Compelling radio facts Documents power of radio Time spent listening Listening by location Specialized listener profiles Product categories and radio Media comparisons Compelling radio facts

9. How to Make Big $$$ with RAB Radio Marketing Guide and Factbook

10. Radio Revenue Trend $19.8B $19.6B $18.4B

11. How to Make Big $$$ with RAB Radio & Newspaper Revenues (Percent Increase 1990-2002) Source: McCann Erickson Worldwide +42.6% +119.0%

12. Weekly Cumulative Audience Source: Arbitron Percent of Population Listening

13. Weekly Cumulative Audience Source: Arbitron Percent of Population Listening

14. Weekly Cumulative Audience Source: Arbitron Percent of Population Listening

15. Weekly Time Spent Listening Source: Arbitron Hours

16. Weekly Time Spent Listening Source: Arbitron Hours

17. Weekly Time Spent Listening Source: Arbitron Hours

18. How to Make Big $$$ with RAB Solution: Media Targeting 2000

19. How to Make Big $$$ with RAB Media Targeting 2000 Radio’s share of media time Radio’s proximity to purchase Radio’s “recency” advantage Radio’s share of media time Radio’s proximity to purchase Radio’s “recency” advantage

20. How to Make Big $$$ with RAB Radio Gets Closer: Heavy Discount Store Shoppers Media Exposure One Hour Prior to Purchase Media Targeting 2000

21. How to Make Big $$$ with RAB Problem: How can I prove my station is the perfect media option to advertise and sell my client’s goods and services?

22. How to Make Big $$$ with RAB Solution: Simmons Research

23. How to Make Big $$$ with RAB Simmons Research Largest consumer database in the world  Sample size = 33,000+ Consumer behavior & media consumption RAB handles the processing for you Largest consumer database in the world  Sample size = 33,000+ Consumer behavior & media consumption RAB handles the processing for you

24. How to Make Big $$$ with RAB WRAB Reaches Lumina Buyers Simmons Research

25. How to Make Big $$$ with RAB Simmons Research

26. How to Make Big $$$ with RAB Simmons Research

27. How to Make Big $$$ with RAB Simmons Research

28. How to Make Big $$$ with RAB Simmons Research

29. How to Make Big $$$ with RAB Simmons Research

30. How to Make Big $$$ with RAB Simmons Research

31. How to Make Big $$$ with RAB Simmons Research

32. How to Make Big $$$ with RAB Simmons Research

33. How to Make Big $$$ with RAB Simmons Research

34. How to Make Big $$$ with RAB Simmons Research

35. How to Make Big $$$ with RAB Problem: How do I identify and sell my format’s best new business prospects?

36. How to Make Big $$$ with RAB Solution: Private Eye Reports

37. How to Make Big $$$ with RAB Customized for your format Identifies your best business prospects Shows how your audience will shop & buy Customized for your format Identifies your best business prospects Shows how your audience will shop & buy Simmons Research

38. How to Make Big $$$ with RAB Country Listeners and Digital Services Source: RAB/Simmons Private Eye Target Report Index vs. General Population Simmons Research

39. How to Make Big $$$ with RAB Source: RAB/Simmons Private Eye Target Report Index vs. General Population News Listeners and Personal Care Simmons Research

40. How to Make Big $$$ with RAB Problem: How can I enhance the value of my stations specialty programming … like professional sports?

41. How to Make Big $$$ with RAB Custom Reports - Sports Sports on Radio Pro Football College Football Baseball Pro Basketball College Basketball Hockey Sports on Radio Pro Football College Football Baseball Pro Basketball College Basketball Hockey Simmons Research

42. How to Make Big $$$ with RAB The Baseball Listener Source: RAB/Simmons Private Eye Target Report Index vs. General Population Simmons Research

43. How to Make Big $$$ with RAB Radio - TV Index Comparison vs. General Population “Own or Lease” Source: RAB Simmons Private Eye Target Report, Format Index Simmons Research Baseball: The Listener vs. The Viewer

44. How to Make Big $$$ with RAB Problem: How can I convince prospects to move budget allocated to another media?

45. How to Make Big $$$ with RAB Solution: The Media Factbook

46. How to Make Big $$$ with RAB The Media Factbook Media guide for advertisers  Newspaper, TV, cable,  Outdoor, POP, magazines  Direct mail, Internet, yellow pages Perceived strengths of competitors Major weaknesses of competitors Logic for adding radio to the mix Media guide for advertisers  Newspaper, TV, cable,  Outdoor, POP, magazines  Direct mail, Internet, yellow pages Perceived strengths of competitors Major weaknesses of competitors Logic for adding radio to the mix

47. How to Make Big $$$ with RAB The Media Factbook

48. How to Make Big $$$ with RAB Problem: How can I successfully compete against the newspaper?

49. How to Make Big $$$ with RAB Solution: Newspaper Data from RAB

50. How to Make Big $$$ with RAB Radio’s GREAT nemesis!  Out bills Radio 3 - 5 times  Our most vulnerable competitor Current information on newspapers Training & presentation materials Local circulation and penetration data Radio’s GREAT nemesis!  Out bills Radio 3 - 5 times  Our most vulnerable competitor Current information on newspapers Training & presentation materials Local circulation and penetration data Newspapers

51. How to Make Big $$$ with RAB Newspaper Performance Reports Available for all ABC audited papers Starch & Sectional versions Up-dated 2x each year Average daily circulation Local market penetration Ad readership scores New: Multiple markets reports New: Custom geography reports Newspaper Performance Reports Available for all ABC audited papers Starch & Sectional versions Up-dated 2x each year Average daily circulation Local market penetration Ad readership scores New: Multiple markets reports New: Custom geography reports Newspapers

53. How to Make Big $$$ with RAB Tennesseean (Mon.-Sat.)

54. How to Make Big $$$ with RAB Tennesseean Since 1998 +22.4% +7.2% +-1.8%

55. How to Make Big $$$ with RAB Problem: How can I increase billing from my retail accounts with co-operative advertising dollars?

56. How to Make Big $$$ with RAB Solution: RAB Co-op Information

57. How to Make Big $$$ with RAB Co-operative Advertising 5,000 radio approved plans on RAB.com

58. How to Make Big $$$ with RAB Problem: How do we find and secure new sources of non-traditional revenue?

59. How to Make Big $$$ with RAB RAB NTR Information Solution:

60. How to Make Big $$$ with RAB Non-Traditional Revenue Marketplace Update via e-mail Category Spotlight on RAB.com Cause Related Marketing on RAB.com Marketplace Update via e-mail Category Spotlight on RAB.com Cause Related Marketing on RAB.com

61. How to Make Big $$$ with RAB Problem: How do I find current research to add impact and credibility to my presentations?

62. How to Make Big $$$ with RAB Solution: Instant Background Reports

63. How to Make Big $$$ with RAB Problem: How do I get up to speed and stay informed about important sales and marketing issues for my most important clients and prospects?

64. “Don’t send us untrained sellers. We don’t have the time to teach them about our business.” “In today’s information age, more than ever you must do your homework.” John S. Quigley, Sr. Manager / Field Media Services, Busch Media Group Knowledge is Power Meyer Berlow, SVP / Interactive Services AOL

65. How to Make Big $$$ with RAB Solution: RAB Articles on Demand

66. How to Make Big $$$ with RAB Problem: How do I prove the effectiveness of local radio advertising to my toughest prospects?

67. How to Make Big $$$ with RAB Solution: Radio Success Stories

68. How to Make Big $$$ with RAB Radio Success Stories Over 2,000 local success stories Broad selection of business categories Wide variety of market sizes Over 2,000 local success stories Broad selection of business categories Wide variety of market sizes

69. How to Make Big $$$ with RAB Problem: How do I get my client’s and prospects excited about advertising on radio?

70. How to Make Big $$$ with RAB Over 1,000 commercials in MP3 Over 1,300 radio scripts Over 1,500 promotional ideas Creative Resource Directory Radio Mercury Award Winners Over 1,000 commercials in MP3 Over 1,300 radio scripts Over 1,500 promotional ideas Creative Resource Directory Radio Mercury Award Winners RAB Creative Resources

71. How to Make Big $$$ with RAB Problem: How to I quickly and easily prepare great looking, client focused, researched based proposals?

72. How to Make Big $$$ with RAB Solution: PROposal Wizard

73. How to Make Big $$$ with RAB Problem: What’s the best way to stay organized and keep track of all my account activity?

74. How to Make Big $$$ with RAB Solution: RAB’s Radio Sales Assistant

75. How to Make Big $$$ with RAB RAB Member Service 1-800-232-3131 1-800-232-3131

76. How to Make Big $$$ with RAB RAB Online Services www.RAB.com www.RAB.com