Steps to an E-business Developing Concept and Selling Points Domain name Website Development Sales and Marketing
Internet Marketing Why is internet marketing important? Drive high quality customers to their website Increase sales leads from customers looking for their products and services Build their brand online by communicating marketing messages to their target audience Increase their profile against their competitors Target a global audience via international search engines
Kinds of Internet Marketing Search Engine Optimization Social media marketing Social media marketing Email marketing Email marketing Referral marketing Referral marketing Content marketing Content marketing
Kinds of Internet Marketing Search Engine Marketing Pay per click Pay per click Cost per impression Cost per impression Search analytics Search analytics Web analytics Web analytics
Kinds of Internet Marketing Affiliate Marketing Cost per action Cost per action Revenue sharing Revenue sharing
Search engine optimisation SEO is the act of modifying a website to increase its ranking in organic (vs. paid), crawler-based listings of search engines How do organic search listings work? A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index
SEO Based on this data, the SE then indexes the pages and ranks the websites Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos “Spiders read only text, nothing else”
Task In groups of 3, you will come up with a niche product you will sell online. (5 mins) Discuss how you will market the product. (5 mins) You must use at least 5 of the internet marketing strategies mentioned previously. You must present your product and marketing strategy on a powerpoint. The presentation should be about 2-3 mins long and everyone must speak a little about the marketing strategy. You will be graded on this project. It is 50% of your C.A.
Task You need to research market shares, competing or similar products, and explain the reasons why you implemented your chosen marketing strategies. You will be graded on the content of your PowerPoint. You will be graded on the neatness and design of your PowerPoint. You will be graded on the research you did for this product. You will be graded on how well you deliver and pitch your presentation.