1. Environmental Entrepreneurship in Action For students enrolled in MSc Soil Science and Environmental Pollution Session 3: Idea Validation

2. Session outline: 1.) Ask What? Learning from an entrepreneur 2.) Action Planning Your market research action plan

3. Ask what? Learning from the experts: An interview with Shamus Husheer. Consider the following: What research methodologies did he use? What questions was he asking? What parallels can you draw with your idea?

4. Action Planning What questions do you need to answer in order to validate your business idea? What sources of information are you going to use? Who’s going to do it?

5. Remember! The aim is to identify and develop a viable business opportunity. If your Initial Business Proposition seems unviable, you need to redirect your research to investigate alternative options.

6. Assessment 1: Market Research Log Submit a log book of all market research activities Primary and secondary research including industry statistics and interviews 30% of mark Due week 4

7. By the end of this session… Complete Action Planning table Have Action Plan signed off by academic