1. CEA Standards Working Group on STB Energy Consumption Parker Brugge – Sr. Director & Environmental Counsel Douglas Johnson - Sr. Director, Technology Policy Consumer Electronics Association June 29, 2005

2. More than 2,000 members Represent entire range of CE industry More than $125 billion in annual U.S. sales

3. Supporting Industry Growth Consumer and market research Technology policy Standards development Industry promotions Conferences and events

4. Energy Efficiency Recognition and support Government regulation and mandates vs. industry-led and voluntary initiatives Technology, innovation and consumer choice of products, features and services

5. CEA Standards Development Credible and flexible, earned ANSI accreditation. More than 70 committees, subcommittees and working groups. Provides a unique and efficient forum where technical professionals throughout the industry develop a unified technology roadmap and address technical issues critical to CE industry growth. www.ce.org/standards

6. CEA Standards Development Product Safety & Compliance Audio Systems Video Systems Antennas Mobile Electronics Home Networks Cable Compatibility Automatic Data Capture

7. CEA Standards Development Participants Manufacturers of virtually every type of CE product Users Service Providers Chip Manufacturers Content Providers Parties with a General Interest

8. CEA Standards Development General steps Project proposal Working group formation Comment period (Pre-vote) Addressing response to comment period (Pre-vote) 14-day draft Vote to adopt standard Chair approval Legal review and publication

9. CEA Standards Development Video Systems Committee (R4) working group on STB Energy Consumption (WG13) is creating a standard for background mode energy consumption in television set top boxes.