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The Economics of Low-Cost Lodging For the California Coastal Commission on March 13, 2015 By Maurice Robinson, ISHC, CRE, ASA Maurice Robinson & Associates.

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Presentation on theme: "The Economics of Low-Cost Lodging For the California Coastal Commission on March 13, 2015 By Maurice Robinson, ISHC, CRE, ASA Maurice Robinson & Associates."— Presentation transcript:

1 The Economics of Low-Cost Lodging For the California Coastal Commission on March 13, 2015 By Maurice Robinson, ISHC, CRE, ASA Maurice Robinson & Associates LLC

2 Hotel Ground Lease Experience in California Since 2000 Source: Maurice Robinson & Associates engagements HOTELS

3 National Park Concession Experience Since 1992 Source: Maurice Robinson & Associates engagements for the National Park Service PARKS

4 Upscale, Full-Service Hotels Built in California Since 2000 with Some Form of Subsidy SUBSIDIES Source: Maurice Robinson & Associates, STR

5 CAVALLO POINT Cavallo Point Lodge

6 ASILOMAR Asilomar Lodge – Classic Park Lodge

7 BIG SUR LODGE Big Sur Lodge – Historic Parks Lodge

8 CRYSTAL COVE Crystal Cove Cottages

9 PARKS CABIN Cabin at Samuel Taylor State Park

10 GROVER BEACH Grover Beach Lodge (proposed)

11 BRANDS Examples of Hotel Brands

12 FOUR POINTS Four Points by Sheraton (Mid-Scale, Full-Service Hotel)

13 TOWNEPLACE TownePlace Suites by Marriott (Mid-Scale, Extended-Stay Hotel)

14 MICROTEL Microtel Inn by Wyndham (Limited-Service, Economy Hotel)

15 PRIVATE LAND Economics of Low-Priced Lodging on Private Land

16 PUBLIC LAND Economics of Low-Priced Lodging on Public Land with a Ground Lease

17 Opportunities to Facilitate the Development of Low-Cost Lodging Private owners of low-cost lodging willing to accept long-term restrictions on room rates in exchange for tax benefits or cash; Private landowners willing to develop and maintain low-cost lodging, for an up-front subsidy of development costs; Public agencies with land willing to ground lease, and possibly accept below-market rent (Cities, Port & Harbor Districts); State Parks, if willing to solicit private sector development of low-cost lodging, with a relatively long concession term; Non-Profits willing to facilitate lodging development, pass through a subsidy, and then sell land with deed restriction requiring the maintenance of below-market room rates. Tools include ground leases, concessions, deed restrictions. POTENTIAL


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