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Hospitality and Tourism 110

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Presentation on theme: "Hospitality and Tourism 110"— Presentation transcript:

1 Hospitality and Tourism 110

2 SWOT S trengths W eaknesses O pportunities T hreats
Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

3 Strengths What is the business good at?
What is it that it does better than the competition? Example: A new or innovative product or service Location of the business Low prices High quality

4 Weaknesses What is the business doing wrong?
What does your competition do better than you? What should you avoid? Examples: Location of business Poor quality Same product as competitors

5 Opportunities Areas where the business could take advantage of to improve their situation Examples: Developing market New international market

6 Threats Anything that could harm the business Examples: New competitor
Price wars Competitor with new product


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