1. 1 Pharos University In Alexandria Faculty of Mass communication Public Relations Techniques PRAD 301 Dr. Tamer Sokar Dr. Tamer Sokar A.L Marwa Shemies Week #:8 Lecture #:7

2.  To Interpret News Releases and Press Kits. 2

3.  Key components of the main text: 1. The summary lead. 2. Boilerplate paragraphs. 3. Handling quotes. 4. Feature style. 5. Sidebars. 6. Press kits/information packets.  Broadcast releases. 3

4. 1. What is the main purpose of news release? 2. List the elements of the standard news release and explain two of them. 3. How you can take quotes? 4. What is the feature style? 5. Explain press kits? 6. What is the requirements of broadcast release? 4

5.  Hunt, Todd, Grunig, James E. Public Relations Techniques. (U.S.A: Holt, Rinehart And Winston, Inc., 1994). 5

6.  Assignment Number:2  Assignment : Broadcast News Release.  Assignment Description: Student downloading an example of Broadcast News Release.  Supervised by :A.L Marwa Shemies.  Student Chosen For The Assignement: All.  Assignment Due Date: Next Lecture.