1. Microsoft for Partners Software Asset Management Briefing

2. Why are we here?

3. Retail Certificate of Authenticity (1) Edge to Edge Hologram COA

4. What We Know (12, 13) Issues Many customers…Many customers… –Confused about licensing –Don’t focus on licensing –Low ROI –Focus when in acquisition mode –Over purchase and/or non-compliant

5. Customer Licensing Pain %Expressing as Top 3 Pain Points MORG SORG

6. What We Know Needs And Wants Customers…Customers… –Focus on business value –Want all affairs in order i.e. compliance –Max. ROI from all aspects of solution

7. Partner Opportunities Issues and Pain/Needs and Wants Software Asset Management

8. Microsoft for Partners Software Asset Management Nicola Hunnisett Anti-Piracy Marketing

9. Anti-Piracy Marketing Role and Responsibilities All Partners and CustomersAll Partners and Customers Education & AwarenessEducation & Awareness –Rules for compliance –How to tell –What to do –Tools & resources –Escalation

10. The Team And Still Growing Nicola HunnisettNicola Hunnisett Colleen BaguleyColleen Baguley Thomas KablauThomas Kablau Kumar ManixKumar Manix TBHTBH

11. Microsoft’s Approach to Combating Non-Compliance and Piracy Education Enforcement Public Policy

12. Software Asset Management

13. Software Asset Management Licensing Principles SAM = People + Software License + ProceduresSAM = People + Software License + Procedures SAM = ROISAM = ROI Structural component of IT strategyStructural component of IT strategy

14. Software Asset Management Licensing Principles Policy for acquisition/tracking of licensesPolicy for acquisition/tracking of licenses –Throughout entire organisation –Past, present and future –Centralised purchasing and record keeping –Knowledge base of terms and conditions –Regular reviews

15. Legal Costs and FinesLegal Costs and Fines Damage to ReputationDamage to Reputation No Technical SupportNo Technical Support Software Compatibility IssuesSoftware Compatibility Issues Lost TimeLost Time Risks of Under-Licensing (5)

16. Software Asset Management (6) Benefits –Get and Stay Compliant –Cost Savings –Work More Efficiently –Justify Investments

17. What's in it for you?

18. Software Asset Management Implementation and Results

19. Consulting, services and productsConsulting, services and products SAM leads to licensing acquisitionsSAM leads to licensing acquisitions Value added driver for non-complianceValue added driver for non-compliance

20. Software Asset Management Microsoft Activities

21. Helping Customers with Licensing (11, 15, 16) Changes to programs and productsChanges to programs and products Tools and process enhancementsTools and process enhancements Customer SAM seminars, collateralCustomer SAM seminars, collateral

22. Combating Piracy (2,4) Anti Piracy Hotline 1800 639 963 or piracy@mss.com.auAnti Piracy Hotline 1800 639 963 or piracy@mss.com.au

23. Combating Piracy (7) Anti Piracy HotlineAnti Piracy Hotline Structured ProgramStructured Program –Microsoft Enforcement Programs –PR –Relationships with Police and Customs –Reward Programs BSAA – Business Software Association of AustraliaBSAA – Business Software Association of Australia

24. Legal Environment Corporate Piracy is not Criminal Offence Making or using illegal copies of software for your personal use or at work in a business is a civil offence under the Copyright Act and offenders are liable for:Making or using illegal copies of software for your personal use or at work in a business is a civil offence under the Copyright Act and offenders are liable for: –Damages of an unlimited amount (determined by the Court); –Court costs in many circumstances, which can also be substantial. Corporate Law – Directors LiabilityCorporate Law – Directors Liability –Under Corporate Law in Australia, directors of companies may be held liable for software offences under the Copyright Act even if they are not involved and can face personal legal action.

25. Recent Actions Recent settlements in following industries:Recent settlements in following industries: –Computer and Software –Consulting –Automotive –Internet Café Info on www.microsoft.com.au/piracy/pressInfo on www.microsoft.com.au/piracy/press

26. Develop a solid SAM programDevelop a solid SAM program Trusted AdvisorTrusted Advisor Risks of being over/under licensedRisks of being over/under licensed Cost savings, ROICost savings, ROI Talk to Your Customers

27. Software Asset Management Summary “The right license allows us to provide the best level of functionality to the customer, that is cost effective and maximises ROI.”

28. Software Asset Management Conclusion Customer PainCustomer Pain –Licensing perceived overly complex –Purchase history & license tracking –Poor licensing knowledge Partner OpportunitiesPartner Opportunities –Software Asset Management –Trusted Advisor

29. Resources (3, 8, 9) Anti Piracy Hotline 1800 639 963 or piracy@mss.com.auAnti Piracy Hotline 1800 639 963 or piracy@mss.com.au Microsoft Licensing Hotline 13 20 58Microsoft Licensing Hotline 13 20 58 Web Sites:Web Sites: Anti-Piracy www.microsoft.com/australia/piracy Business Software Assoc. of Australia www.bsaa.com.au/ Resources for PartnersResources for Partners –www.microsoft.com.au/partner Microsoft Software Inventory AnalyzerMicrosoft Software Inventory Analyzer –www.microsoft.com/msia/ Copyright & Trademark InformationCopyright & Trademark Information –www.microsoft.com/permission/& sapcopy@microsoft.com

30. Questions? Who gets the Xbox?

31. Answers 1.COA, edge to edge hologram 2.1800 63 99 63 3.13 20 58 4.piracy@mss.com.au 5.Legal costs & fines, damage to reputation, no tech support, s/w compatibility issues, lost time. 6.Get & stay compliant, cost savings, work more effeciently, justify investments.

32. Answers 7.Business Software Association of Australia 8.www.microsoft.com.au/piracy 9.www.bsaa.com.au 10.Open Business 11.eOpen 12.No 13.90 days

33. Answers 14.No 15.eOpen 16.Distribution, or use any legal copy as master