1. Competitive Advantage Made by: Isabel Xu Apr. 25th

2. Samsonite This is a famous brand on making suitcase and built up in 1910 in America.

3. Hermes It’s a fashion brand which is from France, they produce suitcase, clothing, perfume and they make it be variety and there are many options for consumers to choose.

4. Different competitive advantage Samsonite -Price -Benefits of use -placement Hermes -Quality -Customer loyalty -Design features

5. Samsonite Price They target at official men and their price is not that high and almost everyone could afford it. Their price is around $100.00 ~ $ 400.00. the products are not cheap but they belong to middle level of the price. Consumers love this and they feel the price is appropriate. Benefits of use Travelers use suitcase and they regard them as a very important part for their journey and Samsonite provides their professional suitcase for consumers. People will not feel any uncomfortable because Samsonite focus on the convenience and practicability of products and they promise that they will let people’s trip be quite facilitate and happy. Placement You can see there are many normal shopping mall sell Samsonite and it’s probably very easy for consumers to find where they locate in. you do not need to look for senior large shopping malls.

6. Hermes Quality Customer loyalty Design features