1. BRAND a particular product OR a characteristic that serves to identify a particular product

4. What’s your brand?

7. PROJECT Form companies of 3-6 and design two brands: Harlem Renaissance Pearl-Cohn

8. PROJECT There are five team components and one independent component of this project that your company will need to fulfill and present.

9. Five project components 1.Design a brand reflecting the identity of the Harlem Renaissance. 2.Showcase at least two works from the Renaissance that embody your brand identity. 3.Design a brand reflecting the ultimate identity your company envisions for Pearl-Cohn. 4.Showcase at least one company-created work that embodies your brand identity. 5.Propose a strategy to market your brand identity to the Pearl-Cohn community and beyond. 6.Write an expository essay that discusses the context, central idea and development of a particular HR poem.

10. INITIAL RESPONSIBILITIES Establish your companies. – At least 3 team members; no more than 6. – Be open to collaboration with classmates who you might not ordinarily select as teammates. Consider your strengths; envision your focus: – Academic: Analyzing the works of the HR – Imaginative: Creating original works – Strategic: Managing the marketing proposal