1. NVAC Subcommittee on Communications and Public Engagement June 6, 2006

2. the Adolescent White Paper The Focus: the Adolescent White Paper “New types of health education materials for adolescents and their parents will need to be developed.” ACTION: Develop proposals for such materials & describe the needed components

3. What would success look like? Health care providers Parents of adolescents and children who will be adolescents Adolescents

4. Characteristics of desired communication Factually accurate Easily understood Relevant to concerns Quick

5. RE: HPVProviderParentAdolescent From whom? AAP, AAFP, ACIP MDMD, Parent; others Spread? AAP, role of manuf. “Viral” Media? Varied (Age?) Many! VIS, ‘news’,class What info? Include tools Business Cancer vs sti; don’t know lots See next page Segmentation Specialty Certification How much info Comfort level Developmental Sex Notes SpeedFun

6. Adolescents ask the darndest questions Side effects of vaccine? Disease/ What the vaccine protects against? What would happen if I don’t get this vaccine? Is this vaccine already in use in other countries? For how long? How long will immunity last? Will I need a booster? In general, 15-17 year old adolescents know more about HPV than their parents.

7. Notes One message fits one group @ one time Test, test, test Recognize that where & how you test effects results (e.g., recruiting in waiting room) Increased health information needs correlates with decreased willingness to accept adolescent vaccination, esp. outside the medical home (e.g., school) –Minimal information needs - large group –Medium information needs –High information needs - least likely to accept

8. Notes (continued) Parental resistance to vaccination during acute care In Dr. Rand’s open-ended interviews few parents or adolescents spoke about vaccines other than HPV. There just was not much to say about these.

9. Praise for existing messaging “Tell someone” http://www.cdc.gov/std/HPV –Describes testing