1. Major Academic Plan (MAP) Why study marketing? The marketing department of a firm plays a pivotal role assisting management in adapting decisions and strategies to an ever-changing society. Eastern’s marketing curriculum includes market research, product planning, pricing decisions, advertising, sales promotion, and sales management. Career Opportunities The marketing program opens dynamic career possibilities in a broad spectrum of industries and services. Professional marketers are the link between a company and its customers. Business Program Advisors Karen MorleyJodi Strote Patterson 345349 Phase 1 Classroom Bldg Cheney CampusRiverpoint Campus, Spokane 509.359.6277509.828.1249 kmorley@ewu.edujstrote@ewu.edu Department Chair Dean Kiefer 363 Phase 1 Classroom Bldg Riverpoint Campus, Spokane 509.828-1206 dkiefer@ewu.edu Department Assistant 362 Phase 1 Classroom Bldg Riverpoint Campus, Spokane 509.828.1260 Sample Careers Sales Force Manager Market Research Analyst Promotions Manager Associate in Arts BAB in Marketing (93-95 credits) Department of Management College of Business and Public Administration

2. Degree Requirements (AA-DTA) with Suggested Classes that Fulfill EWU Prerequisites/Requirements Required Courses for Undergraduate Students at EWU  International Studies (4 quarter credit minimum) FLAN207 Contemporary World Cultures (3) HIST131 Latin American History (3) HIST181East Asian History and Culture (3) HIST 210 MUSH163 Survey of World Music (3) PHIL111 World Religions (3) POLS237 International Politics and Problems (3) SOC102 Social Problems (3) SPAN201 Intermediate Spanish I (3) WRITTEN COMPOSITION (6 credits) ENGL 101 English Composition (3)ENGL 101 College Composition: Exposition and Argument (5) ENGL 102 English Composition (3)ENGL 201 College Composition: Analysis/Research/Document (5) ORAL COMMUNICATION (3 credits) COMM 101 Intro to Speech Communication (3) CMST 201 Public Speaking (5) MATHEMATICAL WAYS OF KNOWING (3-5 credits) MATH 130 Finite Mathematics (4)MATH 200 Finite Mathematics (5) SCIENTIFIC WAYS OF KNOWING (8 credits) Consult your advisor for course options. HUMANISTIC AND ARTISTIC WAYS OF KNOWING (6 credits) Consult your advisor for course options. SOCIAL AND BEHAVIORAL WAYS OF KNOWING (6 credits) ECON 201 Principles of Econ. (Macro) (3)ECON 201 Macroeconomics (5) INSTITUTIONALLY DESIGNATED (4-6 credits) INTR 250 Integrative Inquiry (3)General Elective Credit (5) ELECTIVES (20-24 credits) ACCT 201 Principles of Accounting (3) ACCT 251 Prin. Of Financial Accounting (5) ACCT 202 Managerial Accounting (3)ACCT 252 Prin. Of Management Accounting (5) BUSA 265 Legal Environment of Business (3) ACCT 261 Business Law (5) BUSA 271 Statistical Inference and Decision Analysis (4) DSCI Data Analysis for Business (5) ECON 202 Principles of Econ. (Micro) (3)ECON 200 Microeconomics (5)  Cultural Diversity (4 quarter credit minimum) ANTH225 Native People of North America (3) AIST101 Intro to American Indian Studies (3) COMM220 Intro to Intercultural Communication (3) ENGL 285 American Indian Literature (3) ENGL295 Contemporary U.S. Multicultural Literature (3) HIST240 American Indian History (3) SOC103 Cultural Diversity (3) SOC251 Race and Ethnic Relations (3) Course(s) listed in the left column are those offered at your institution, course(s) listed in the right column are those that are equivalent at EWU. *1 semester credit is equal to 1.5 quarter credits. To calculate quarter credits, multiply semester credits by 1.5.