1. E Trade and THE BABY

2. E*Trade Started as a company in 1982 Has been threw some name changes and personal changes but the main part has stayed as E*Trade. Operates in 13 nations and has a revenue of 2.2billion dollars.

3. When it all started The first commercial was during Super bowl XLII Brought thousands of new costumers to the stock trading website.

4. The controversy Lindsay Lohan actually suede E* TRADE for 50 million dollars for ruining her name The was all because a character in the commercial said they were drunk off of milk which supposedly they were making fun of Lindsay Lohan This actually brought more people to the website by people just wondering what the company was.

5. Where they are now E*TRADE is now one of the biggest stock trading websites. The Babies are still the center of the E*TRADE marketing and are still ruling the commercials during Super Bowls E*TRADE even has many commercials that aren't shown on the TV