1. Small snowboard shop in Park City. We have a on site terrain park and demo products for our customers to use. Our staff is well informed about the products we sell

2. Boyne Country Sports  Cozy, Medium sized, knowledgeable employees, quality products, snowboard equipment, ski equipment  Specialty products room in the store  History: -Bavarian Village founded by John Held in 1958 -Boyne USA and Bavarian Village join forces to make Boyne Country Sports in 2001 Article: Boyne USA and Bavarian Village Join Forces  Summary: -Bavarian village was a specialty retailer for snow- sports in metro detroit -Boyne USA is one of the largest resort companies in the country -They combined their companies and now have eight locations in the midwest

3. Collage

4. Customers Demographics 15-55(Older Consumers either have children or have interest in sport) Male and Female Around $75,000 Occupation must allow free time Educational Level May Vary Ethnic Background May Vary Marital Status May Vary Household type May Vary Geographics Park City PCS Utah Psychographics Safety, Quality Value Freedom, Style, Thrill Interested in Athletics, Outdoors, Extreme Sports Attitudes are Calm, Laid Back, Rebellious Lifestyle is Relaxed Buying characteristics Newest Trends and Best Brands Most equipment is pricey but we will keep it as low as possible to satisfy our customers Our location is very convenient because it is right by the mountain and next to a chairlift Highest quality products is what we sell We will keep a few of each product in stock and we will keep more in stock of the products that are customer favorites

5. Sign

6. Snowboard line o Burton custom x o Lib tech travis rice o Lib tech Skate banana o Gnu Danny Kass o Rome Pusher

7. Binding Line  Union Force  Burton Cartel  Union Danny Kass  Rome 390  Burton custom

8. Boot Line  Thirty Two Lashed  Thirty Two Summit  Burton Moto  DC Super Park  Ride Orion

9. Jacket Line  DC Amo  Foursquare coco  Burton Launch  Volcom Ripper  Sessions Replay

10. Pants Line  DC Banshee  Quiksilver Drill  Burton cargo  Burton the jeans  Special Blend Annex

11. Goggles Line Anon realm Anon Figment Anon Hawkeye Oakley Crowbar Oakley A-frame

12. Helmet Line  RED Hi-fi  RED Mutiney  RED Theory  RED Trace  RED Avid

13. Gloves Line  Burton Approach  Burton Gore Tex  Grenade GAS  Volcom PC  Rome Bushwood

14. Gear Tune Ups Services We Offer:  Fasten bindings to board  Fix/tighten Bindings  Sharpening and waxing boards Products Complimenting our Services: -Universal Tools -Waxing Kits

15. Demo Service  We have rental equipment including recent arrivals  Customers can come to our store and test out the rental equipment on our outdoor rails  Complimenting Products: -Snowboards -Bindings -Boots

16. Interior Floor Plan Lower Level Upper Level

17. You Could Leave With These

18. Window Display NEW 2011 GEAR

19. Grand Opening  Methods of Communication: Internet Radio Outdoor ○ Billboards ○ Flyers at local resorts  Target: Ages 15-55 Male and Female Income around $75,000 Park City, Utah 10% Off of All Items!

20. Grand Opening Event Ad 825 Main Street Park city, Utah 84060 (435) 615-8852

21. 825 Main Street Park City, Utah 84060 (435) 615-8852

22. Goals  We target the potential customers that are most likely to be snowboarders  While there are many other snowboard shops in PC, we are the only one that allows you to demo the boards right there prior to purchase on our terrain park.  We hit the target because we offer more than any other store and present customers with the best products for their specific needs