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Virginia Mentoring Partnership Fall Campaign 2013.

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Presentation on theme: "Virginia Mentoring Partnership Fall Campaign 2013."— Presentation transcript:

1 Virginia Mentoring Partnership Fall Campaign 2013

2 Virginia Mentoring Partnership Fall Campaign Goal- Raise $25,000 in new or returning gifts from individuals and other sources by December 31, 2013

3 Broad Campaign Goals: 200 new touches by members of Board (10 per board member) $1,400 per board member raised

4 Campaign Components: 1) Back-to-School Plug 2) Amazing Raise (6am Sept 18 – 6pm Sept 19) 3) Meet & Greet (time & location TBD) 4) Fall Ask 5) End-of-year push and follow-up 6) 2014 Event Sponsorship

5 Amazing Raise September 18 and 19 Solicit friends, family, and colleagues for minimum donation of $50 through Amazing Raise (VMP staff to provide sample email text) Like VMP on Facebook and share Facebook, Twitter and email messages provided by VMP staff Total goal-Each Board member to solicit 10 people equates to $15,000 to be raised or 300 -$50.00 contributions Materials can be found at vamentoring.org/boardvamentoring.org/board

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8 Amazing Raise 5K Where? The Boulders Office Park When? Wednesday, September 18 Time? 6:00 Start Time Cost? $30** (by September 5) ($5 for a Electronic Chip for official time) Who? EVERYBODY! You can run, walk, skip…… Why? The event is a true celebration of our community as it coincides with the first day of GiveRichmond’s 3rd Annual Amazing Raise, a 36-hour online giving challenge that has raised more than $1.8 million for local charities over the past two years. The race creates an opportunity for both individuals and teams to not only run for fun and personal wellness, but also campaign for their favorite nonprofit organizations and encourage philanthropy among their peers. This is a great way to show your support for Virginia Mentoring Partnership! **Registration fee does not go towards an Amazing Raise gift!

9 Meet & Greet Ideally will be BOD driven, inviting current donors and prospective donors to an event that feature and mentor mentee match. The match would speak; also, BOD members would be able to tell why they are involved and why they think VMP is a vital part of our community.

10 Fall Campaign Identify friends, family, and colleagues who might support VMP with gifts of $100-$250 Utilize letters for mail or email (VMP staff will provide) Follow-up letters with phone-call or email Consult with VMP staff on any pledges/commitments Review existing list of VMP donors and identify those you have relationships with Total goal-Each Board member to solicit 2.5 people equates to $10,000 to be raised or 50 -$200.00 contributions (avg)

11 End-of-Year Push &Follow-up By December 31 This component will be used to follow-up with donors who gave last year and in previous year but not in 2013. We can also do an EOY push via social media. This may be an opportunity to end our anniversary year with some type of “$20 in honor of your mentor” or “$20 for our 20” idea.

12 Virginia Mentoring Partnership Previous Contributions by Individual Donors Individual Gifts 2010201120122013 Budget 2013 Actual (to date) 2013 Challenge 2013 Projected General Individuals 16,116 (from 51 gifts) 25,533 (from 82 gifts) 23,141 (from 167 gifts) 40,000 17,381 (from 31 gifts) to date 25,00042,381

13 2014 Annual Awards Luncheon Sponsorship Opportunities Platinum - $10,000.00 Participation in awards event Prominent mention in all PR and outreach material Full table (seats 8) at event Recognition in event program cover and signage Company logo on sponsorship loop during event and on website with link to company website Recognition in VMP annual report, e-newsletter Gold - $7,500.00 Prominent mention in all PR and outreach material Seating (4) at event Recognition in event program back cover and signage Company logo on sponsorship loop during event and on website with link to company website Recognition in VMP annual report, e-newsletter Silver - $5,000.00 Prominent mention in all PR and outreach material Seating (4) at event Recognition in event program and signage Company logo on sponsorship loop during event and on website with link to company website Recognition in VMP annual report, e-newsletter Nonprofit Sponsor - $400.00 (table of 8) Recognition in VMP annual report, e-newsletter. Individual Seat - $50.00

14 2014 Annual Awards Luncheon Celebrating Mentoring in Virginia Luncheon Chair(s):Hannah Huber, Style Weekly Windy Jennings, MWV Date:Thursday, March 20, 2014 Time:Start – 11:30 am LOCATION:The Science Museum of Virginia 2500 West Broad Street Richmond, VA 23220

15 Virginia Mentoring Partnership Development Committee Contacts Hannah Huber hannah.huber@styleweekly.comhannah.huber@styleweekly.com Windy Jennings windy.jennings@mwv.comwindy.jennings@mwv.com David Botkins david.botkins@dom.comdavid.botkins@dom.com Maureen Matsen maureen.matsen@cnu.edumaureen.matsen@cnu.edu Tammy Cummings tammy.cummings@rich.frb.orgtammy.cummings@rich.frb.org Ron Carey Ron.Carey@martinagency.comRon.Carey@martinagency.com Nannette Bailey nabailey@vcu.edunabailey@vcu.edu Sean Beard sbeard@hunton.comsbeard@hunton.com Jeff Wilson jwilson@crt-tanaka.comjwilson@crt-tanaka.com Ben Kelahan kelahan@fivercornersstrategies.comkelahan@fivercornersstrategies.com Staff Contacts: Elizabeth Bass: elizabeth@vamentoring.orgelizabeth@vamentoring.org Miriam Davidow: miriam@vamentoring.orgmiriam@vamentoring.org Rick Golembeski: golembeskirm@vcu.edugolembeskirm@vcu.edu


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