1. Illness continued and Media Helping Boston www.OneFundBoston.org Raising money for victims and families Today AIDS/HIV in Kenya and Tanzania Media assignment due next class 3 Theories on Media

2. Aids/HIV in Africa Discovery Channel REPORT AIDS - leading cause of death in sub-Saharan Africa (Source: UNAIDS 2008 Report on the global AIDS epidemic) Min 24:10-42:47

3. Aids/HIV in Africa Solutions AIDS in Africa: Keep A Child Alive http://keepachildalive.org/ http://keepachildalive.org/

4. Visual project/Video Analysis 1 point of in-class extra credit to present assignment to the class. 15 students maximum, sign-up sheet will be available at the start of class, first come first serve. You must also e-mail me and let me know what you plan on presenting

5. Media different technological processes that facilitate communication between sender and receiver

6. 3 ways of looking at media

7. Structural Functionalism Media is a link between individuals, communities, and nations. Helps create a collective consciousness: set of shared norms and beliefs in a society

8. Structural Functionalism Media dysfunctions 1.Media-violence linked to aggression

9. Structural Functionalism Media dysfunctions 2. Distraction from education and literacy

10. Structural Functionalism Media dysfunctions 3. Negative impact on physical health for children and adults 1990 2010

11. Structural Functionalism Media dysfunctions 4. Negative impact on self- esteem, promoting hyper sexuality

12. Structural Functionalism Media dysfunctions 5. Reducing face to face social interaction

13. Thinking Critically: How is media functional? 1.Media may distract students, however it also … 2.Media reduces face to face interaction, however it also… 3.Media may lower self esteem, however it also… 4.Media may show violent images, however it also… 5.Media may have a negative impact on obesity, however… is a powerful learning tool connects us to those far away depicts positive role models it can also motivate can show consequences, heroes

14. Conflict Perspective Ask who controls the media? Profit making is the most important goal Corporations influence consumers Work for their parent companies and their advertisers, not best public interest

15. Conflict Perspective Limits the variety of messages that we read, see, and hear

16. Symbolic Interactionism: Media can 1.Create a social problem 2.Bring awareness and help for social problems 3.Ignore important social problems Can you think of a real life example of each? Discuss in groups

17. Media defines our reality Defines what is newsworthy Stereotypes Symbolic Interactionism: Photoshop http://www.youtube.com/watch?v=AFwFOH6h4lo

18. For upcoming assignment-discuss one of 3 major theories You can do this 3 ways 1.Discuss what one of the theories says about media, and how it connects to your topic Structural Functionalism Media can be functional or dysfunctional Conflict Theory The people who control media influence the consumers Symbolic Interactionism The media influences our sense of reality

19. For upcoming assignment-discuss one of 3 major theories You can do this 3 ways 2. Apply a theory yourself, looking at the basics Functionalist Conflict Theorist Symbolic Interactionist Influence of social groups, labels, and meanings of symbols Roles people perform and how society functions. How is something helpful or hurtful in society? Inequality and looks for groups that might be taking advantage of other groups. Haves vs Have Nots

20. For upcoming assignment-discuss one of 3 major theories You can do this 3 ways 3. Use your textbook/notes to see what the theory says about your topic (poverty, health, education, race, sexuality, gender, economy, drugs, environment, crime, war…)

21. Next class Assignment # 7 due Wednesday Visual Project/ Video Analysis Directions on website 7 points 1 point of in-class extra credit to present assignment to the class. 15 students maximum, sign-up sheet will be available at the start of class, first come first serve. You must also e-mail me and let me know what you plan on presenting