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© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 9 The Product Life Cycle.

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Presentation on theme: "© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 9 The Product Life Cycle."— Presentation transcript:

1 © 2012 Pearson Education, Inc. publishing Prentice Hall. Note 9 The Product Life Cycle

2 © 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note The Product Life Cycle 2

3 © 2012 Pearson Education, Inc. publishing Prentice Hall. Changes in Markets Across the Product Life Cycle  The single phases of a product life cycle differ in a number of important characteristics  Competition and product assortment  Customer behavior and segment configuration  Distribution 3

4 © 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note Kano’s Model of Customer Satisfaction 4

5 © 2012 Pearson Education, Inc. publishing Prentice Hall. Figure Note Criterion in Consumer Preferences and Choice 5

6 © 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note Market Characteristics Across the Product Life Cycle 6

7 © 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note Marketing Strategies Across the Product Life Cycle 7

8 © 2012 Pearson Education, Inc. publishing Prentice Hall. Table Note Marketing Tactics Across the Product Life Cycle 8

9 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall


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