1. Creating Business Units for Drones
October 2015

2. Proprietary & Confidential 2015-2016
Outline
Market Analysis
Choosing a niche
Minimum Viable Product
Competitive Analysis
Hearts & Minds
Marketing Plan
Sales Projections
Process
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3. Proprietary & Confidential 2015-2016
Market Analysis
Choose
Market
Local
International
Global
Target
Market
Available
Total
Addressable
Online
Surveys
Research
Reports
Local
Sales
Data
Customer
Survey
Force
Analyse
Market size is an indicator of potential sales
Success depends on strategy and execution
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4. Proprietary & Confidential 2015-2016
Choosing a Niche
Agricultural Applications
Surveillance Applications
Oil-pipeline Monitoring
A Brand New Idea !?
Consider
Are any of your existing customers interested?
Does your company have in-house expertise on drones?
Are there any potential pilot customers?
What are the immediately accessible niches for you?
Local, International or Global?
Your Niche
Most important decision for business unit
Change of direction / Pivot is cumbersome, but possible
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5. Product / Service Feature Set
Create a full feature set for the Product / Service
Are there any innovative features?
Any improvements on competition?
What are the most useful features for users?
CHECK the idea out
Is the Product
Manufacturable?
Can your service be offered?
 GO ? ? ?
X NO GO
Any APPROVALS needed?
MVP = A product with basic feature set
Minimum Viable Product = MVP
Test market reaction
Improve feature set
Test manufacturability
Create Product
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6. Proprietary & Confidential 2015-2016
Competitive Analysis
I am UNIQUE
Analyse Features
Group features into sections
Highlight most sought after features
Mark Unique Selling Points (USP) of your product/service
MARKETING
Competitive Analysis
Is a great tool for brainstorming
May find further gaps in current offerings
Will highlight most important features
Is a great asset for marketing
Market Gap
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7. Proprietary & Confidential 2015-2016
Hearts & Minds
Recruit only positive people
Involve all hands in decisions
Win hearts & minds
Get everyone believe in Drones
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8. Proprietary & Confidential 2015-2016
Marketing Plan
TARGET
B2B
B2C
BUDGET
Campaigns
Promotions
Digital Marketing
SWOT
Strengths
Weaknesses
Opportunities
Threats
MARKETING PLAN
SIZE
Addressable
Available
Target
USP
What is our USP?
Align USP with TARGET
REFINE
Measure
Review
Refine
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9. Proprietary & Confidential 2015-2016
Sales Projections
Projections by
Sales Team
Sales
Projections
Marketing
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10. Proprietary & Confidential 2015-2016
Process
Seed
Select Talent
Structure
Establish
Train
Marketing plan
Sales Projections
Business Plan
Operate
Execute plans
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11. Creating Value DroneResearch can help you Business Finding a niche
Training on
Foundation Technologies
Talent
Selection & Recruitment
Introduction to selected
Suppliers
Introductions to
Centres of excellence
Seed
Unit
Business
Patent
Strategy
DroneResearch can help you
Finding a niche
Analyzing the Market
Building a successful Drone Business Unit
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12. Proprietary & Confidential 2015-2016
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