2. Short-term or Immediate Goals  Create a product  Sell and / or distribute product  Earn a profit  Staff appropriately  Fix problems  Keep all the balls in the air Tactical Thinking How much time do you spend here? 1

3. Long-term Goals  Develop innovative products  Identify market shifts  Access new technologies  Predict appropriate staffing  See into the future  See what balls should be in the air Strategic Thinking How much time do you spend here? 2

4. 3 Tactical  Reactive  Short-term  Fixing  Now Strategic  Proactive  Long-term  Planning  Future Where’s your time??