2. Campaigns 101 Instructed by: Sarah Damron, Chapter Manager PowerPoint Generated by Sarah Damron & Melissa Gates

3. How the Live Course Works Interactive learning experience! Take notes Ask questions Reference materials after the course Apply what you’ve learned Interact after the course **Take Quiz and Program Evaluation afterwards**

4. CAMPAIGNS 101

5. CAMPAIGNS 101 AGENDA Course Objectives Campaign Scenario Campaign Plan – Why? How? Using the Campaign Strategy Worksheet Bringing it all home

6. COURSE OBJECTIVES Participants will learn… 1. the difference between a campaign & a program 2. how to plan a campaign and execute a campaign planning session 3. how to integrate chapter capacity building into a campaign plan 4. how to integrate communications into a campaign plan 5. how campaigns can drive chapter activities

7. What is a CAMPAIGN? A campaign is waged to achieve a victory. A victory is a decision in our favor that positively influences the coastal environment, resulting from a campaign.

8. CAMPAIGN SCENARIO ISSUE: Plastic Microbeads Problem – Solution – Strategy What’s the problem? What’s the best solution to the problem? What’s our strategy for achieving that solution?

9. CAMPAIGN SCENARIO Plastic Microbeads: Problem – Solution – Strategy Problem:

10. CAMPAIGN SCENARIO Plastic Microbeads: Problem – Solution – Strategy Solution: ?

11. CAMPAIGN SCENARIO Plastic Microbeads: Problem – Solution – Strategy Solution: prevent plastic microbeads from entering our watersheds and polluting our waters!

12. CAMPAIGN SCENARIO Plastic Microbeads: Problem – Solution – Strategy Strategy: ??

13. THEORY OF CHANGE

14. If Chapters organize in their communities across the world, then we will generate the political will necessary to pass strong policies to help all people enjoy and protect the world’s oceans, waves and beaches.

15. You Try! If [action taken on microbeads], then [solution achieved].

16. CAMPAIGN STRATEGY WORKSHEET Why? Identify your short, mid, and long-term goals Consider options, resources, opportunities, and challenges Identify who has the power to effect the desired solution Develop your strategy to win (+ make your chapter stronger in the process) Map out your actions and timeframe How?

17. CAMPAIGN STRATEGY WORKSHEET GOALSORGANIZATIONAL CONSIDERATIONS CONSTITUENTS ALLIES, OPPONENTS TARGETSTACTICSTIME LINE Long- term ResourcesPrimary Mid- term Capacity-building opportunities Secondary Short- term

18. Mid-term Long-term GOALS

19. You Try!

20. Mid-term This session, pass into law statewide legislation banning the sale of all consumer products containing plastic microbeads GOALS

21. Mid-term This session, pass into law statewide legislation banning the sale of all consumer products containing plastic microbeads Long-term Establish “model legislation” that neighboring chapters can use to pass similar bans GOALS

22. Short-term Identify an influential legislator to author and introduce a microbead bill Garner support from key legislators to secure a majority vote in favor to pass the bill in committees and on the floor of both houses Leverage legislative support with constituent support and favorable media coverage to convince the Governor to sign the bill Mid-term This session, pass into law statewide legislation banning the sale of all consumer products containing plastic microbeads Long-term Establish “model legislation” that neighboring chapters can use to pass similar bans GOALS

23. ORGANIZATIONAL CONSIDERATIONS GOALSORGANIZATIONAL CONSIDERATIONS CONSTITUENTS ALLIES, OPPONENTS TARGETSTACTICSTIME LINE Long- term ResourcesPrimary Mid- term Capacity-building opportunities Secondary Short- term

24. CONSTITUENTS, ALLIES, and OPPONENTS GOALSORGANIZATIONAL CONSIDERATIONS CONSTITUENTS ALLIES, OPPONENTS TARGETSTACTICSTIME LINE Long- term ResourcesPrimary Mid- term Capacity-building opportunities Secondary Short- term

25. GOALSORGANIZATIONAL CONSIDERATIONS CONSTITUENTS ALLIES, OPPONENTS TARGETSTACTICSTIME LINE Long- term ResourcesPrimary Mid- term Capacity-building opportunities Secondary Short- term TARGETS

26. Familiarize yourself with the political setting Targeting Individuals vs. Audience Primary Targets and Secondary Targets

27. GOALS Identify Targets Short-term Identify an influential legislator to author and introduce a microbead bill Garner support from key legislators to secure a majority vote in favor to pass the bill in committees and on the floor of both houses Leverage legislative support with constituent support and favorable media coverage to convince the Governor to sign the bill Mid-term This session, pass into law statewide legislation banning the sale of all consumer products containing plastic microbeads Long-term Establish “model legislation” that neighboring chapters can use to pass similar bans

28. GOALSORGANIZATIONAL CONSIDERATIONS CONSTITUENTS ALLIES, OPPONENTS TARGETSTACTICSTIME LINE Long- term ResourcesPrimary Mid- term Capacity-building opportunities Secondary Short- term TACTICS

30. GOALSTARGETSTACTICS Identify an influential legislator to introduce the bill Bill Author? Garner support from key legislators to secure a majority vote Key Legislator, i.e. Committee Chair ? Committee Staffer (secondary target) ? Leverage legislative support with constituent support and favorable media coverage to convince the Governor to sign the bill Governor? TACTICS - Worksheet

31. GOALSORGANIZATIONAL CONSIDERATIONS CONSTITUENTS ALLIES, OPPONENTS TARGETSTACTICSTIME LINE Long- term ResourcesPrimary Mid- term Capacity-building opportunities Secondary Short- term TIMELINE

32. GOALSORGANIZATIONAL CONSIDERATIONS CONSTITUENTS ALLIES, OPPONENTS TARGETSTACTICSTIME LINE Long- term ResourcesPrimary Mid- term Capacity-building opportunities Secondary Short- term Your Campaign Plan!

34. QUESTIONS?

35. Thanks for participating! Please take the quiz to earn credit for this course: http://bit.ly/1MsiwGlhttp://bit.ly/1MsiwGl Please complete the program evaluation: http://bit.ly/1PgDeMw http://bit.ly/1PgDeMw Visit http://chapternet.surfrider.org/learn for this course page and additional courseshttp://chapternet.surfrider.org/learn

36. Additional Courses and Upcoming Live Courses How to Run a Chapter Advocacy 101 …. coming soon!

38. DIY Campaign Worksheet