1. Andrew Fitzhugh Chief Technologist HP MagCloud.com

4. Hewlett-Packard And Microsoft “We see the cloud as the next big wave in IT, one that will open massive new markets and enable technology to be profoundly more intuitive.“ “We’re evaluating Windows Azure for our own MagCloud service – which allows anyone to publish a professional-quality magazine and print, promote, sell and deliver it, on demand.” – Russ Daniels, chief technology officer of cloud services strategy at HP

5. Magazine Publishing Today 3.6B magazines were delivered to US news stands last year 2.3B were… never read

6. Magazine Publishing w/MagCloud Enable anyone to publish, sell, and distribute a commercial quality magazine

7. MagCloud.com

8. Goal: quickly & cheaply create a MagCloud prototype that utilizes as much of Windows Azure as possible Not a goal: re-architect MagCloud optimizing performance proper auth/auth MagCloud on Windows Azure

9. MagCloud Architecture MagCloud.com Applications Browsers MagCloud Platform Platform DB Assets MagCloud Front-end Settings DB HP hosts: Front-end web app Platform web app User Settings DB Platform DB Asset Store HP hosts: Front-end web app Platform web app User Settings DB Platform DB Asset Store

10. MagCloud Architecture Prototype utilizing Windows Azure Applications Browsers MagCloud Platform Platform DB Assets MagCloud Front-end Settings DB PDF rast. Worker Role PDF rast. Worker Role Durable Storage (blob, table, queue) User Settings (table)Assets (blob) LB Front-end Web Role Front-end Web Role HP hosts: Front-end web app Platform web app HP hosts: Front-end web app Platform web app

11.  Andrew Fitzhugh Chief Technologist HP MagCloud.com

22.  Andrew Fitzhugh Chief Technologist HP MagCloud.com on Windows Azure

23. MagCloud on Windows Azure Future investigations Take MagCloud platform out of the loop where possible With native code support: move PDF rasterization to Worker Role, close to data Fully migrate our platform to the cloud Enable extensibility of the MagCloud platform through Windows Azure VS project templates/wizards/ add-ins Drop-dead simple for 3 rd party developer to create a robust, scalable extension Extensions hosted in an environment we can rely on for availability, security, and performance

24. Front-end MVC app migrated to Web Role Front-end DB migrated to Table Storage Services platform Hosted outside the cloud Asset store migrated to Blob Storage Migrated significant portions of MagCloud.com to Windows Azure …in ~2 engineer weeks MagCloud On Windows Azure Summary

25.  Andrew Fitzhugh Chief Technologist MagCloud.com

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