1. Business Research Methods PROJECT PROPOSAL for RESEARCH ON CONSUMER AWARENESS, ADOPTION & EXPECTATIONS FOR ELECTRIC VEHICLES for MARUTI SUZUKI INDIA LTD Group 3-Section E IMT Group 03 Section E1 RITIKA DAHIYA12DM-122 NIPUN AGGARWAL12DM-179 ARJUN MOHAN12FN-029 SHOBHIT JAIN12FN-118 SUBHENDU MITRA12FN-138 SHWETANK MANDAL12IB-045

2. Introduction Problem Identification Agenda Objective /Scope of the Study 2 Methodology Expected Outcome Project Schedule IMT Group 03 Section E

3. Introduction Problem Identification Agenda Objective /Scope of the Study 3 Methodology Expected Outcome Project Schedule IMT Group 03 Section E

4. Introduction Maruti Suzuki India Limited – Subsidiary of Suzuki Motor Corporation, Japan 4IMT Group 03 Section E

5. Introduction Rising costs of petrol & diesel 5IMT Group 03 Section E

6. Introduction NEMMP 2020 – In 2011, the GoI approved the NMEM and the setting up of a high level apex structure in the form of the NCEM and the NBEM for faster adoption of electric vehicles (including hybrids) and their manufacture in India. – India thus set a target to produce six million green vehicles by 2020. At present, there are only about 1,500 electric four-wheelers and about four lakh electric two-wheelers. 6IMT Group 03 Section E

7. Introduction Problem Identification Agenda Objective /Scope of the Study 7 Methodology Expected Outcome Project Schedule IMT Group 03 Section E

8. Problem Identification Management Dilemma – To decide whether to enter the electric car segment or not. – If yes, then it will have to decide on & develop a range of eco friendly cars. Management Question – Whether it will be profitable and sustainable to launch a new eco friendly(electric) model under the brand of Maruti Suzuki. 8IMT Group 03 Section E

9. Introduction Problem Identification Agenda Objective /Scope of the Study 9 Methodology Expected Outcome Project Schedule IMT Group 03 Section E

10. Objective of the Study Research Objectives: – 1.To assess whether there is an opportunity for a new environment friendly car brand to be launched in the Indian market by MSIL. – 2. If yes, to determine the best car concept in terms of features and consumer appeal. The questionnaire will be designed to elicit the following : – 1. Use information : of transport mediums, of 4 wheelers and of current and past vehicles used. – 2. What factors influence a person's purchase decision while buying a car? – 3. Evaluation of current car in use. – 4. How brand loyal are the customers to their existing car. – 5. Are the Indian customers aware of alternative fuel based vehicles? – 6. What are the factors that would convince consumers to switch to an electric car? – 7. Will the Indian market adopt the concept of electric vehicles? – 8. Demographic/ Classificatory information : Age, occupation, education. IMT Group 03 Section E10

11. Scope of the Study The decision to roll out a hybrid electric vehicle depends on several factors – Advancements in technology – Research and development budgets – Government policies etc. – Necessary infrastructure : recharging/refuelling This research is however restricted only to the assess the consumer requirements, expectations, adoptability with respect to electric vehicles. Restricted to the personal vehicle segment of Indian automobile market. Consumers of metro cities. IMT Group 03 Section E11

12. Introduction Problem Identification Agenda Objective /Scope of the Study 12 Methodology Expected Outcome Project Schedule IMT Group 03 Section E

13. Methodology Flow chart IMT Group 03 Section E13

14. Introduction Problem Identification Agenda Objective /Scope of the Study 14 Methodology Expected Outcome Project Schedule IMT Group 03 Section E

15. Expected Outcome IMT Group 03 Section E15 Deliverables – Interim Report – Final Report Importance/Benefits – Help in decision making

16. Introduction Problem Identification Agenda Objective /Scope of the Study 16 Methodology Expected Outcome Project Schedule IMT Group 03 Section E

17. Project Schedule IMT Group 03 Section E17

18. References www.etintelligence.com/etig_root/productsandservices/companies/equityresearchreports/pdf/20 12/Sep/MarutiSuzuki-060912.pdf www.etintelligence.com/etig_root/productsandservices/companies/equityresearchreports/pdf/20 13/Jan/MarutiSuzuki-Citi-300113.pdf www.etintelligence.com/etig_root/productsandservices/companies/equityresearchreports/pdf/20 13/Jan/MarutiSuzuki-Nomura-290113.pdf www.etintelligence.com/etig_root/productsandservices/companies/equityresearchreports/pdf/20 12/Nov/Maruti-011112.pdf www.webecoist.momtastic.com/2009/01/31/7-alternative-fuels-and-alternative-fuel-powered- vehicles/ www.dhi.nic.in/NEMMP2020.pdf www.marutisuzuki.com/Maruti-Suzuki-unveils-SX4-Hybrid-and-Eeco-Charge-Electric-concepts-for- demonstration.aspx www.energynext.in/national-electric-mobility-mission-plan-nemmp-2020-unveiled/ www.pib.nic.in/newsite/erelease.aspx?relid=86985 www.fueleconomy.gov/feg/evtech.shtml CRISIL Opinion - Jan 2012 - Electric Cars - www.crisilresearch.com www.siamindia.com/upload/SIAM-Forecasts-2012-2013.pdf www.siamindia.com/scripts/market-share.aspx IMT Group 03 Section E18

19. 19IMT Group 03 Section E RITIKA NIPUNARJUN SHOBHIT SHWETANKSUBHENDU