1. EXPLORING PATHWAYS: MERCHANDISING Created for the Marketing Career Exploration Module… Copyright © Texas Education Agency, 2014. All rights reserved.

2. Copyright Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) 1)Texas public school districts, charter schools, and Education Service Centers may reproduce and use copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency; 2) Residents of the state of Texas may reproduce and use copies of the Materials and Related Materials for individual personal use only without obtaining written permission of the Texas Education Agency; 3) Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way; 4) No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged. Private entities or persons located in Texas that are not Texas public school districts or Texas charter schools or any entity, whether public or private, educational or non-educational, located outside the state of Texas MUST obtain written approval from the Texas Education Agency and will be required to enter into a license agreement that may involve the payment of a licensing fee or a royalty fee Copyright © Texas Education Agency, 2014. All rights reserved.

3. About the Merchandising Pathway…  One of the 5 Marketing pathways  Focuses on careers that deal with getting the product into the hands of the customer by forecasting, planning, buying, displaying, and providing customer service  Top Examples:  Merchandise Buyers  Customer Service Representatives  Stock Clerks  Visual Merchandise Managers  Most merchandising careers require training in vocational schools, related on-the-job experience, or an associate's degree. Copyright © Texas Education Agency, 2014. All rights reserved.

4. Top careers of the Merchandising Pathway  Merchandise Buyers  Authorize financial actions  Develop business or market strategies  Analyze market conditions or trends  Determine the value of goods or services  Purchase products or services  Confer with personnel to coordinate business operations  Create marketing materials  Negotiate contracts with clients or service providers Copyright © Texas Education Agency, 2014. All rights reserved.

5. Top careers of the MerchandisingPathway  Customer Service Representatives  Collect deposits, payments or fees  Discuss goods or services information with customers  Promote products, services, or programs  Maintain financial or account records  Provide notifications to customers or patrons  Respond to customer problems or complaints  Inspect items for damage or defects  Need the ability to be sensitive to others' needs and feelings Copyright © Texas Education Agency, 2014. All rights reserved.

6. Top careers of the MerchandisingPathway  Stock Clerks  Order materials, supplies, or equipment  Attach identification information to products  Maintain operational records  Maintain inventory records  Unload materials or equipment  Stock & store supplies or merchandise  Receive shipments  Clean facilities or equipment  Inspect items for damage or defects  Require on the job training Copyright © Texas Education Agency, 2014. All rights reserved.

7. Top careers of the MerchandisingPathway  Visual Merchandise Managers  Construct distinctive physical objects for artistic, functional, or commercial purposes  Draw detailed or technical illustrations  Select materials or props  Develop promotional strategies or plans  Arrange artwork, products, or props  Communicate with others to convey information effectively  Must be detail oriented and mindful about completing work tasks Copyright © Texas Education Agency, 2014. All rights reserved.

8. Lesson Activities…  Visual Merchandising:  Department Store Design Challenge Copyright © Texas Education Agency, 2014. All rights reserved.

9. Sources www.Onetonline.org www.careertech.org/marketing www.achievetexas.org "Campnoumatch" by Adrià garcía - Flickr. “PR" by Nuiton May- Flickr. By Tomwsulcer (Own work) [CC0], via Wikimedia Commons Microsoft clipart gallery