1. PARKING SPACES Peeyush, Montse, Rohan, Soo, Sun, Alberto

2. Hunt statement We want improve the experience of finding a parking spot for car drivers to reduce the stress associated with finding a parking spot.

3. General Findings o Money o Immediacy o Availability o Walking distance o Urgency o Safety/ Quality o Free for friends o $$$ for strangers. PRIORITIES $$$$$$$$$

4. Personalized Parking Space Finder: Storyboard

5. Personalized Parking Space Finder: Value Diagram

6. Personalized Parking Space Finder: Survey

8. Personalized Parking Space Finder: Speed Dating “This app is exactly what I needed.” ●Usually just drive to the destination and find nearby parking ad hoc. ●Usually first look for street parking because it’s cheaper. ●Useful when going to downtown, big cities like NYC, big events. ●Not useful for places where there are available parking spaces, like grocery stores / malls. ●Attributes --> concrete / realistic options o Cost --> small increments (e.g. free, $1, $2, …) o Walking Distance --> (e.g. 0, 1, …, 10min max)

9. Car Spot Renting: Storyboard

10. Car Spot Renting: Value Diagram Requests parking spot and pays Rents out parking spot Car driver Parking spot owner Wants to go to Event, retail store, mall etc.

11. Car Spot Renting: Survey

14. Car Spot Renting: Speed Dating “I would do it for free if it were for a friend” “If I were to lend it to a stranger I would charge money” “How do I know they’re gonna leave on time?” ●It only makes sense if I had an extra parking spot or were out of town ●Would share if not in use. But it is cumbersome to coordinate. ●It depends on the nature of the event (who is going to use it) ●People do not see a use case for moving their car, even for a friend. ●Friends of friends are trustworthy.