1. All you need books to get you involved!

3. Guerrilla marketing was developed by Jay Conrad Leverson in his book in 1984, and has erupted from there; with big and small businesses adopting the techniques. These techniques and tactics originate from guerrilla warfare, his inspiration, well maybe not marketing more of small tactic blending in and such as, ambushes and sabotage. Then with a big push, he brought this into the marketing industry, now companies all over the world use this idea. History and origins.

4. Here are some examples of the new, hit, marketing scheme.

5. But what is guerrilla marketing ? This alternative advertising style relies heavily on unconventional marketing strategy, differentiating it self, from newspaper and tv adds, this method can be seen in everyday life where ever you are. With high energy and imagination. Guerrilla Marketing is about taking the consumer by surprise, make a lasting impression and create copious amounts of social buzz. Guerrilla marketing is said to make a far more valuable impression with consumers in comparison to more traditional forms of advertising and marketing. This is due to the fact that most guerrilla campaigns aim to strike the consumer at a more personal and memorable marketing le level. For example if you are on the train and you find you have a watch round your wrist you are a lot more likely to look into that company. This was originally intended for small businesses however since the great hit lots of huge companies have adopted the techniques such as coca cola and MacDonald's! This method is speeding world wide raising awareness.

6. LIFE SAVER However, this method isn't always used for Marketing as we see it. There are lots of examples that really raise awareness for some bad things in life. Or just plain accidents. Nevertheless, these demonstrations make you stop and think and realise how reckless you can be, in the long run could be a life saver. As you can see here it really does Make you think and realise what could happen in this case for child safety. Seen at the right angle, out the windscreen, this looks like a little girl picking up a ball, this can really Make you think if you only notice it at the last minute and if it was a girl you would have hit them.