1. Maria Pergolino 12/3/2015 Acquire New Customers and Explode Your Revenue with Content Marketing

2. Maria Pergolino Apttus Global Vice President, Marketing @inboundmarketer Previously:

3. THE ONLY END-TO-END QUOTE-TO-CASH SOLUTION 100% ON SALESFORCE SOLUTIONS FOR COMPANIES OF ALL INDUSTRIES AND SIZES FIND US AT BOOTH #NUMBER

4. Marketing 4 Customer Channels Content

5. Getting Started 5

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8. Articles Blog Posts Books/eBooks Brochures Case Studies Demos Email Free trials Images Infographic Articles Blog Posts Books/eBooks Brochures Case Studies Demos Email Free trials Images Infographic Reference Guides Resource Libraries RSS/XML Feeds Surveys Radio/TV/Web TV Videos Webinars/Webcasts White Papers Widgets Workbook Reference Guides Resource Libraries RSS/XML Feeds Surveys Radio/TV/Web TV Videos Webinars/Webcasts White Papers Widgets Workbook Types of Content Information Guides Live Streamed Events Manuals Microsites/Web Pages Online Courses Podcasts/Videocasts Presentations Press Releases Product Data Sheets Information Guides Live Streamed Events Manuals Microsites/Web Pages Online Courses Podcasts/Videocasts Presentations Press Releases Product Data Sheets

9. Repurposing Content ARTICLE WHITEPAPER SLIDES VIDEO CLIP PODCAST Webinar

10. Find Internal & External Contributors 10

11. Customized Landing Pages & Websites Personalized Banners (Email) & Video Personalized Microsites & PURLs Personalized Content – Especially for ABM 11

12. Email Social Media Content Syndication Press Search Engine Marketing Website Sponsorships Events Good Content is Not Enough Promotion is Key!!!!

13. Internally Launch Content (MYOM) 13 Benefit: Increases your social sharing, and get company-wide support and buy-in Highlight content: – Sales Calls – Posters/Chair Drops – Internal Newsletters – Collaboration Tools Add Your Screenshot to Layer Below Laptop Screen

14. Content Distribution 14

15. Apttus Marketing Stack