1. Welcome to the Sleeping Company

2. Spread Home was launched in 1999 with an aim to market European home fashion / products in the Indian market that was silently taking shape. Today, Spread Home represents brands like Esprit, Benetton, Tom Tailor, Spirella, Disney and Spread. Spread Home is represented at more than 150 strong retailers & large format stores across the nation. With continuous efforts at store level we have graduated the conventional way of shelf selling pattern to a shop-in-shop module. SpreadHome – A glance

3. How did it all happen – In the late 90’s India getting into The WTO and signing the GATT Treaty gave us the opportunity to be able to start this business until then textiles were practically banned to be imported, the import duties were about 80% at that time, we would see international travelers carrying bed sheets, towels from London & US, this was another sign showing the demand for foreign products in our country. It took us many years & we visited more than 100 trade shows across the globe to arrive at right product and find right partners. Timely entry is a valid reason and more than that is a well researched product with a personal touch, after all this industry is very personal, right ? The opportunity & environment

4. Simple research is our only mantra. Our research strategy was based on the following simple criteria: It was technical analysis in terms of Cultures, Sizes, Color, designs, quality and changing behaviors. It is important to choose your target audience and get the correct product for them, we carefully checked that the most important point for any retailer was earning good margins on the sales, to make this happen we created products that could give handsome margins to the retailer and yet be sellable. Way to business at SpreadHome

5. Brands for India

6. Product showcase o Quilts o Pillows o Duvets o Bed Sheets o Bed Covers o Bath Towels o Wall Decoration o Bath Accessories

8. Spread Home’s Strategic Position

9. The home décor sector has a large bandwidth just like any other product category. We concentrated on brand recognition, high quality Expensive, Exclusivity rather than the History. Merchandising Theory: E-to-E

10. Today good living is beyond conventional “Comfort”, comfort is a default zone. Status & Experience are associated more with lifestyle and same is true when it comes to pampering self. Spread Home identified this paradigm clearly.

11. The int’l brands are more evolved in fashion for many many years now that is complemented by technology to match. For example, a Tencel quilt which made from wood weights less than 1 Kg. changes temp. according to the climate & provides the same warmth that a conventional 5 kg quilt would do. So products like these naturally become eligible for premium placement & price. Positioning advantages Indian Vs Int’l

12. International attitude in Indian context This is one factor that all of us in this room have felt that Brand India has surged in its perception in international market. As India has became The IT backbone to the world and the recent business takeovers in steel, IT & automobiles has even contributed more in our sales numbers.

13. Spread Home is keeping the fundamentals and past record as its ground to accelerate its growth.

14. We see the market is expanding and there is definitely more room for experienced brands both from within & outside India. This will rather help in consolidating the growth. With nuclear family on the rise & living standards are towards the luxurious. We are very hopeful that SpreadHome & its brands will have a growth by 40 to 50%. Indian and int’l Competition landscape ahead

15. Have a good night from the Sleeping Company