1. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com Localization: Rules for saving money Erik Eisel

2. Rule #1 Don’t use Google Translate ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

3. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com Type in English … … and something will appear…

4. Rule #2 Everything can be localized… …but everything costs money! ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

5. Unless you have a lot of these… ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com …you should limit your scope!

6. Rule #3 Know your target audience? ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

7. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com My name is Hansi, and I speak Swiss German. I need easy-to-read instructions for my insulin injections. And, I am single.

8. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com I am a cardiologist in Oaxaca. I install heart valves. One of the most complex surgeries. And, I am the most interesting man in the world.

9. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com Localization or L10n Language –Country –Dialect Culture –Education Level –Audience Regulatory Requirements

10. Rule #4 Localization vendors can help ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

11. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com Rule #2: L10n vendors can help Outsourcing –Offer in-depth knowledge –Core competency ISO 9001-certified processes Worldwide pool of translators Engineering resources Global reach

12. Rule #5 Something’s gotta give ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

13. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com Time QualityCost

14. Rule #6 Understand Pricing ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

15. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com Example: Pricing Proposal (15K words, INDD, into 2 languages) LanguagePrice/WordWord CountSubtotal Spanish MX$0.2115,000$3,150 French CA$0.2415,000$3,600 LanguageDTP RateDTP HoursSubtotal Spanish MX$65.007$455 French CA$65.007$455 Subtotal $7,660

16. Rule #7 Don’t deliver “dirty” documents ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

17. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com I hate “dirty” documents like I hate dirty dishes. Organize your HTML. Give me original files, not PDFs. It’s a good thing! Plus, change orders are very expensive! Be prepared.

18. Rule #8 Make some friends! ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

19. ENLASO (www.translate.com)www.translate.com Yves Lang E: ylang@translate.comylang@translate.com TransPerfect (www.transperfect.com)www.transperfect.com William Chen E: wchen@transperfect.comwchen@transperfect.com ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com

20. ASTD - Orange County Technology and Training SIG E: erik@bluewatertnt.com Grazie Obrigado Gracias Köszönöm ありがとうございま す გმადლობთ ! Dêkuji Σας ευχαριστούμε 谢谢 धन्यवाद Go raibh maith 'ad Спасибо Tesekkür ederim Thank you!!!