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1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White.

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Presentation on theme: "1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White."— Presentation transcript:

1 1 Retail Ready Program Offering Program NameProgram TypeRegion(s) Garden AccentsOrnamental GrassAll Lasting ColorPerennialsN4-6; S7-10 PatriotRed/White & BlueAll Summer SizzlersSummer AnnualsAll Wal*Mart – Summer ‘05

2 2 An “Every Day Low Price” Grass Program that can sell in high volume using only the most popular varieties.  5” Label with Program Name  4” Pot, 10 per shuttle tray  Suggested Pricing  Retail $ 1.97  Wholesale $ 1.30  Cart Value$ 702.00 Wal*Mart Garden Accents 4” Pot - 10 per Shuttle Tray

3 3 Wal*Mart-Garden Accents The most value price grass program The most value price grass program High quality grass varieties High quality grass varieties Offers form & texture Offers form & texture Boost summer sales Boost summer sales Great shelf life Great shelf life

4 4 Product ClassVariety CarexAmazon Mist CarexBronco CarexPrairie Fire CarexRed Rooster CorynephorusSpiky Blue FestucaFestina StipaPony Tails Wal*Mart Garden Accents

5 5 4.5” Pot - 8 per Shuttle Tray Wal*Mart Lasting Color An “Every Day Low Price” Summer Perennial Program.  4.5” Pots, 8 per shuttle tray  5” Label With Program Name  Suggested Pricing  Retail $ 2.47  Wholesale $ 1.70  Cart Value$ 571.00

6 6 Wal*Mart-Lasting Color Value price 4.5” perennial Value price 4.5” perennial Selection of popular varieties Selection of popular varieties Region specific varieties Region specific varieties Fast growing category Fast growing category Attractive high impact label Attractive high impact label

7 7 Wal*Mart Lasting Color Product ClassVariety CampanulaAdvance White ChrysanthemumWhite Knight DelphiniumBlue Mirror DianthusArctic Fire HeucheraPalace Purple HyssopusNectar LavandulaPurple Ribbon NepetaPink Cat PapaverMoondance PolemoniumBambino Blue PrimulaNoverna Deep- Blue SalviaPurple Volcano ScabiosaBlue Diamond

8 8 Wal*Mart Patriot An “Every Day Low Price” High Value Patriotic Theme.  5” label with the program name  Suggested Pricing  Retail: $ 5.97  Wholesale:$ 4.25  Expected Cart Value:$ 535.50 Product ClassVariety CelosiaPrestige Scarlet PetuniaExplorer Blue PetuniaExplorer White 8” Square Pot

9 9 Wal*Mart-Patriot Patio container featuring Red, White & Blue Patio container featuring Red, White & Blue Capture 4 th of July sales Capture 4 th of July sales EDLP retail price point EDLP retail price point Garden center traffic builder Garden center traffic builder

10 10 Wal*Mart Summer Sizzlers An “Every Day Low Price” Large Potted Annual  Quart Pot, 10 Per Shuttle Tray  5” Label  No POP  Suggested Pricing  Retail $ 0.99  Wholesale $ 0.72  Cart Value$ 390.00 Quart Pot, 10 Per Shuttle Tray

11 11 Wal*Mart-Summer Sizzlers Large potted annuals at a value price Large potted annuals at a value price Provides competitive price differentiation Provides competitive price differentiation Heat tolerant varieties Heat tolerant varieties Great consumer value Great consumer value Keep consumers interested for improved summer sales Keep consumers interested for improved summer sales

12 12 Product ClassVariety PetuniaStorm Blue PetuniaStorm Pink PetuniaStorm White PetuniaStorm Red PhloxGrammy Pink & White PhloxGrammy Purple & White PlatycodonMiss Tilly Blue PortulacaSunseeker Pink PortulacaSunseeker Red PortulacaSunseeker White PortulacaSunseeker Yellow Wal*Mart Summer Sizzlers Product ClassVariety BegoniaQueen Pink BegoniaQueen Red BegoniaQueen White CapsicumPeppa Rose & White CapsicumPeppa Purple & Orange CelosiaIce Cream Cherry CelosiaIce Cream Mango CelosiaIce Cream Peach DianthusCharms Pink DianthusCharms Scarlet

13 13 Wal*Mart Summer Sizzlers Product ClassVariety SalviaSaluti Purple SalviaSaluti Lilac SalviaSaluti Red SalviaSaluti White SalviaSaluti Pure White ToreniaDuchess Blue & White ToreniaDuchess Burgundy ToreniaDuchess Pink VincaVictory Grape VincaVictory Red VincaVictory White VincaVictory Pure White ZinniaProfusion Mix Product ClassVariety DianthusCharms White GazaniaKiss Mix GomphrenaGnome Purple HypoestesConfetti White HypoestesConfetti Red ImpatiensXtreme Lavender ImpatiensXtreme Mix ImpatiensXtreme Red ImpatiensXtreme Rose ImpatiensXtreme White


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