1. Group members: Yuan Lu & Ling Zhang

2. Schedule  History  Zara Retailing  SWOT

3. History  Background Belongs to Inditex (Spain) Largest international fashion companies Timeline : first store in1975 U.S. store in 1989 expanding in Europe Asian in 2008 Stores : in 88 countries with 1808 Zara stores and 164 Kiddy's Class stores Products : Women; TRF; Men; Kids

4. Zara retailing--Store Format(Retailing):  location: The stores are located in highly visible locations Zara invest in prime locations, including the premier shopping streets and upscale shopping centers. 

5. Store layout  Display window Display window: attract shopper inside and allow them to see the type of garment offered.

6. Store Layout-wall  Zara strategically places pot lights aiming at the walls  Bright lighting: Bright lighting is used in Zara to highlight all vivid designs, and fabric. ,

7. SWOT  Strength Fast Fashion ： Fast delivery, Affordable price, Latest fashion trends (fashion imitator) Rapid supply chain production plant and logistic system (one warehouse) Strategy location ： close to luxury brand store More styles

8. SWOT  Weakness Competitive market: H&M, Mango Quality : America V.S China （ content of methanol and PH Value ）AmericaChina In store service

9. SWOT  Opportunity There are more global markets that they can explore They can also enter into new segments and expand those areas where they haven’t Online marketing Advertising

10. SWOT  Threats : Intense competition: H&M, Forever21, High Labor cost in European countries

11. Reference  http://zarafashion2013.wix.com/zara#!background/c18mg http://zarafashion2013.wix.com/zara#!background/c18mg  http://www.inditex.com/our_group/our_history http://www.inditex.com/our_group/our_history  http://www.zara.com/us/en/company-c11112.html http://www.zara.com/us/en/company-c11112.html  http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashion- retailing-the-hm-approach-part-3-of-3/ http://www.forbes.com/sites/gregpetro/2012/11/05/the-future-of-fashion- retailing-the-hm-approach-part-3-of-3/  http://xstbreeze.blog.hexun.com.tw/27203089_d.html http://xstbreeze.blog.hexun.com.tw/27203089_d.html  http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html http://sc.sina.com.cn/fashion/wanggo/2014-03-15/1345187359.html  http://www.interbrand.com/en/best-global-brands/2013/Best-Global- Brands-2013.aspx http://www.interbrand.com/en/best-global-brands/2013/Best-Global- Brands-2013.aspx